We all have heard somewhere the term “Is SEO dead?” and the thing that comes in our mind is that is this could ever happen? The answer is a definite NO. In fact, SEO for business is far away from the dead. However, it has been changed so drastically that some people find it hard to think of SEO as an easy marketing tactic and more of a branding game.
As per HubSpot’s marketing statistics, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. Moreover, 70% of marketers say SEO for business is more effective at driving sales than PPC; Source: Databox.com
Generating leads and sales is the biggest challenge to marketers. Today, many companies are making a significant commitment to invest in developing a smart, useful, and applicable SEO web infrastructure that is search engine friendly and adaptable enough to improve their algorithms over time.
How SEO Works?
An ideal SEO for small business is comprised of multiple strategies, including implemented actions and best practices. Each one of them has the ultimate goal of improving the website’s rank in search results. Hence, it is known as Search Engine Optimization.
There are two primary types of SEO:
- On-page SEO
- Off-page SEO
On-page SEO includes any and everything that you can control on your website to improve search engine rankings. It refers to various elements including:
- keyword density
- site loading speed
- header & footer texts
- and much more
Alternatively, off-page SEO comprised of all things out of your site and may influence your website’s ranking. They generally refer to links.
Therefore, it is critical to get the right knowledge of how to do SEO with a successful implementation of desired on & off-page SEO attributes to optimize a website for high rankings that may ultimately lead to considerable business growth. If the collective power of your page’s revolutionized SEO is more dominant than your competitors in terms of a specific query or information, then congratulations; you will be surely ranked higher.
Since SEO for business and marketing involves several ranking factors, reaching the 1st rank of your site can be similar to winning a sort of triathlon. In a triathlon, the winner of a single competition is not likely to be a winner of an entire race but a particular portion. The rule the same goes with SEO. Thus, a site with most pages, links, and visitors is not necessarily to be the 1st in the ranking. An overall performance determines who is going to come on the top of the search results.
What is the Importance of SEO for Business Growth?
The reason is simple; let’s try to remember how many times we looked at the 2nd page of search engine results? Surely you can count them on hands. This is SEO for business all about! It makes your website appear on the first page of search results.
Also, while we think of online search, the first word that comes in our mind is usually Google. However, it is not the only one in the pool. Indeed, according to Net Market Share, Google holds a considerable 75% share of the global search engine market; we should not forget the contribution of Bing at 9.27%, Baidu at 8.55%, and Yahoo at 5.06%. Thus, a good SEO strategy should include methodologies that are applicable to all available search engines.
As SEO is an essential part of inbound marketing, it focuses more on customers find you instead of outbound marketing where you are prone to find customers. That’s the beauty of SEO for small business, as it makes your business grow with customers reaching you by themselves. It enhances customer attraction and interest while improving brand awareness in less time.
Factually, no matter how appealing you have created a website design, how reliable your product and services are, and how big the demand for your brand is, lacking in SEO will make you invisible to the digital world. Today, customers search for everything online, and without a perfectly designed SEO strategy, they will never find you.
Well, above is just a glimpse of the importance of SEO for business success. Let’s look into the critical reasons why you need SEO optimization.
Attracts quality traffic with better leads
The best traffic is traffic on search engines. The reason is they are organic, and those are people actually searching for getting a solution to their problem, which you may provide. SEO can pull traffic to your business. You may not need to push ads to persuade clients to buy from you. Search traffic is already interested in your offered products and services; that is why the SEO industry is worth $65 billion. They are more likely to convert and keep the best lead conversion rates than other methods. Hence, by utilizing SEO optimization, you can position your business to win more leads and conversions.
SEO Trench Elaborates that after a search is performed, 70% of clicks are on organic results. Most of those clicks can lead to a genuine purchase. Thus, SEO is not a myth. Any business can increase leads and sales if they offer a viable service and product to visitors. The only way out is to invest in creating an appropriate SEO optimization strategy for growth and revenue. With winning importance of SEO for business campaign, you can take your business it is way high on sales conversions.
Builds trust & credibility
Undoubtedly, people trust Google worldwide. They use it regularly to find out what they are looking for. Your business can win the trust and credibility of audiences by ranking high on those search engines. Try to include strategies in content marketing to generate clicks on the first organic listing.
Decrease cost per acquisition
The most desirable benefit of SEO for small business is that it is absolutely affordable. It is far less expensive than paid advertising to acquire clients. In terms of SEO, the only investment is to hire an SEO expert or an SEO optimization agency. Unless you have a sound knowledge and expertise of how to do SEO with Google algorithms and website coding, your business needs professional help to improve your ranking and reap the ultimate benefits with importance of SEO for business.
Achieved without paid advertising
If you have a strong SEO strategy, then you don’t have to invest in advertising. With an effective SEO optimizing content marketing strategy, you can increase your website traffic without paid ads. These help businesses to scale up your advertising investment back and give you a cushion to invest in more productive tasks.
Ideal long-term strategy
SEO for small business is an ideal long term strategy that takes 6-12 months to get optimized ranking results. Similarly, as it takes up time to move up the ranking, it takes time to get them down. Therefore, once you have succeeded in placing your business in the top rank, you are not much likely to move down. Unless there is a rise in SEO competition, or there has been a change in Google algorithms.
Gets customers informed & updated
Today’s customers are smart enough to research and make adequate decisions. They use search engines to research in need of a solution to their problem. They use findings to help make informed decisions on available options and land to a perfect choice. Getting your business on a high rank can help you to educate potential prospects on your brand. You can get to these exceptional tools of SEO for achieving a high rank. Indirectly, this leads to building trust and makes them take an informed decision to buy from you.
Better for organic search
According to SEO services, there are around two billion online internet users who are more than 40% of the entire world population. Also, Google receives around 63,000 searches every second. Thus, there are billions of opportunities for your business to get the right client. One of the most amazing things is that your clients are searching for your products and services daily.
Provides 24/7 promotion
SEO doesn’t sleep. It works for you 24/7. It’s the beauty and importance of SEO for a business that their rankings will not disappear overnight. It gets you an increase in website traffic all day and night, daily. Once you achieve your desired ranking, it will promote your business and generate sales and leads even when you are enjoying your meals, playing with your kids, and having a good night’s sleep.
More clicks than PPC
Organic SEO listings can get 90% of clicks, and 67% of them go to the first five results (zero limits). That is why SEO optimization trumps paid ads, and many users tend to skip ads as well because the user trusts more in Google algorithms. Hence, you just have to include the right keyword to get onto the first page and get more useful traffic.
Increase website referrals
Just like the above-mentioned benefits of grabbing the right traffic, SEO increases website referrals from search engines. Additionally, your site will have a strong SEO presence, so it will help to grow your client pool figuratively.
SEO outcomes are easily measurable only if you know how to do SEO for business. You can use your source of conversion along with the progress of your site with its organic traffic and ranking. Using the right tools and implementing the correct SEO optimization strategy can facilitate you to measure which keyword is working best for your business to get valuable results.
Influences purchase decision
Good SEO for small business can indirectly influence the purchase decision of clients. As you have succeeded in building trust and credibility of your visitors, your potential CTA can lead them to do what you need them to do. Use corrective SEO services for small business to rightly target the pain point of your customers and rip the fruit by bridging the gap with your brand.
Enhanced brand awareness & equity
Besides conversions and revenues, SEO for small business supports building brand’s equity by helping people aware of a brand. Since your visitors may not always ready to purchase, awareness is essential to involve them with you. By this, they may purchase soon after.
Improves customer attribution
Increased awareness will ultimately lead to an increase in customer attribution. It is the number of times a customer views your brand. The more they see you, the more chances they will likely purchase from you. Strong ranking drastically increases touch-points with your buyers.
Your competitors use it too
The rule is simple here; kill or get killed. As your clients start their buying journey with a search, your competitors don’t want to miss the chance as well. As per a survey published by Hubspot, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority to get in line with their competitors. Thus if you don’t have an SEO strategy to grow, you may not have an online business, sooner or later.
Integrates online marketing activities
All online marketing activities attributes the importance of SEO for business rankings and performance in some ways. They include:
- content marketing
- website designing & navigation
- online advertising
- social media services
When you get all of them integrated, it will improve your SEO rankings organically.
Drives offline sales
Often, customers do online research before physically visiting your store. After getting to know about you, they are likely to call you or visit your store to buy from you. In case you have an eCommerce store, then chances are they place an order as well. Thus SEO services for small business are proven to drive your offline sales as well.
Cost-effective than paid ads
As mentioned in the above points, SEO is highly affordable. It is cost-effective than paid ads as well. Considering an average of $2.32, CPC is a bit enough to make holes in your pocket. It is better to rank high organically, so you don’t have to worry about your budget for PPC. Once you put your paid ads on the side and let your SEO campaign drive your better results.
Improves marketing ROI
As integrated marketing influences SEO rank, it will improve your overall ROI higher when compared to your other marketing activities. Organic traffic is proven to contribute more to business revenue than paid ads, and local searches have more potential to close a successful deal within a day. Search result information will send 70% of consumers to a physical store that’s relevant to their search results while local searches result in purchases 28% of the time.
Provides an edge on large businesses
If you are a startup or small organization, then it will be difficult for you to outspend giant competitors on Google Adwords. However, a smart SEO strategy will get you a high rank. Large corporations rely more on advertising, while smaller ones experiment with SEO to acquire potential clients.
Helps gain market share
If you succeeded in being the first option for your clients, they would never be going to know about the second one. Try to gain market share by being the first one. Most of the users don’t scroll to the 2nd page of search results, so it is better to stay on the first one.
Helps break into new markets
Once you have gripped your position in your area of expertise, your second goal has to break into new markets. Once you have got your site optimized, you can expand it with new keywords along with better brands to offer. You just need to know how to do SEO for Business; then you can count on it to drive traffic on your site and enter new markets with confidence.
Increased newsletter subscribers
SEO can surely get you, unlimited subscribers, starving for fresh and unique content. If you have a signup form popup or landing page on your site, you can get more subscribers to rank better in SEO. Also, you can offer incentives or free downloads for clients signing up with you.
Improves blog traffic
If you know how to utilize the science of keywords, SEO helps to increase blog traffic. A few things will happen with the increase in your site’s domain authority. Your blogs were more likely to be found on search engines, and you are expected to get more referral audiences by promoting your best blogs with interlinking on your site.
Provides high social media followers
As your audiences visit your site and procure relevant content, they are likely to follow you on social media to get the latest news, content, and updates from you. By this, you can utilize the power of social media facilitated by an effective strategic SEO for small business.
Provide with better user experience
By implementing the above-discussed points, your SEO can improve overall user experience. Google’s ultimate goal is to provide users with relevance and factual data. Hence, to rank high, your site must have relevant content from a professional dissertation writing services, which is search engine optimized to offer users a great experience.
Growing trend SEO for small businesses
Search Engine Land claims that SEO spending is expected to increase by up to $80 billion by 2020. This shows that SEO will surpass online advertising soon. The growth is may be due to the fact that it works well and has minimum chances of failure. Therefore, get the opportunity to jump the bandwagon before SEO becomes saturated.
Provides responsive experience
According to Statista, 63% of users accessed the internet using their mobile phones. As we can see, mobile is the future of the web and is likely to increase. By optimizing your online presence for SEO, you are preparing your business to qualify for next-gen marketing. In doing so, your website has to be mobile friendly and designed enough to function well on every device. By this, a search engine will favour your website for being mobile optimized.
Helps you to stand out
There are 1,518,207,412 websites in the world as of January 2019. (Mill for Business). An average person may never know what the internet has exactly able to offer. High SEO rank will help your business to stand out in the crowd of other websites.
SEO rank can affect your site’s click-through rates both positively and negatively. Click through rates is the number of users clicks your website divided by people you reached. Just like Academist Help, your website must have a high click-through rate measurable by many small SEO tools for improvement to present Google that you are offering engaging content to visitors just like authentic.
Eliminates cold calling
If you are among those who are tired of investing in passing out flyers and advertising in magazines, investing in SEO for small business is your only solution. It will help to eliminate cold calling and prevent you from bothering people who are not interested in your product and services. SEO will bend your resources towards useful outcomes and get you the right prospects that are in search of you as well.
Improve website retention time/ reduce bounce rates
Just like click-through rates, your website’s retention time will positively impact retention time and reduce bounce rates. High retention time presents how long a visitor stays on your site. Hence, the more likely the user stays on your web page, the more chance of them to buy from you. It is also a key factor in boosting your SEO rank as well.
Better for https ranks
Better SEO is not only good for your external benefits; it makes your site safe and secure. Better optimization protects your site from fraud and viruses. Also, having an SSL certificate can help your site to qualify better for an SEO rank as Google considers it a safe and secure site for visitors. Hence, better ranking with an SSL certificate can get you the ultimate advantage of significantly influencing your SEO ranks.
Improve the site’s loading time
As we mentioned above, regarding providing the user with the best experience, a high-speed site can offer a smooth experience to them. SEO facilitates better and quick loading times. Moreover, improved ranking in search engines corresponds with high site navigation speed.
Grows business worth
With the rise in SEO ranking, your business gets valuable, not just online but offline. If you are in a niche market to sell products that are totally dependent on business worth (like in B2B), your clients will find a stable rank as your valuable asset. The reason is, SEO rankings hold worth and are sustainable over the years.
Ideal PR strategy
SEO for small business is the new PR plan. Companies with blogs get 97% more backlinks (99F). Quality backlinks can get you a high ranking. The more you have them; the more relevant your site seems to be on Google. It requires publicity to acquire backlinks and is a work of hand in hand. Try to team up with others like you in the market with unique content to support collaborative businesses.
SEO traffic is the real deal
Most of the visitors coming to your site are in actionable pain. They are probably in search of a viable solution and have real issues. They have landed to your site because they have found it related to the solution. That’s the beauty of SEO; as long as you understand your buyers and add valuable information for them, you can get success with it.
Better for targeting audiences
It’s all the game of keyword in the world of SEO. This gives you leverage to reach out to people looking precisely what your business has to offer them. Targeted keywords have the ability of SEO and are proven to deliver the most qualified and authentic traffic to your website. Use available small SEO tools to select the best working for your niche.
Accelerates business growth
If correctly implemented, SEO for small business can increase its growth beyond imaginations. As SEO exposes to over 4.33 billion active internet users worldwide, it can facilitate you to expend beyond borders. An effective SEO strategy can let you explore and make the whole world your market place.
SEO rankings last forever
Factually, it is not easy to screw up SEO rankings once achieved. Your business is likely to remain on top unless you do something against the policy, including Black Hat SEO practices. Thus, if you succeeded in attaining a top rank, it’s your time to celebrate and expand as it is going to stick for a long time.
SEO cannot only be used to get customers; it can be used to acquire talent for your business. Try optimizing your site rank along with your vacancies to recruit the best candidates. SEO will save you acquisition costs and recruiting fees.
Affordable SEO for small businesses
Being a small business owner, your prior goal is to get the most of your investment. SEO is affordable, while the return is invaluable. Once you have ranked on top, you will get unlimited free hits to your site.
Smartest marketing investment
As we discussed in the above article, the advantages of SEO are endless. It is the most intelligent investment you can make in marketing. SEO can serve as your long term asset to generate leads and increase sales. It doesn’t need you to invest in expensive paid ads; it will get your business significance without cold callings.
Today, investing in SEO is essential than ever before. Regardless of the hard work finding difficulty in getting the right and organic keyword data, still, your business needs an effective SEO strategy to get you succeeded in online marketing. Thus, it is the only essential element of your business’s branding efforts and online presence. All the best!
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