SEO

Hundreds of websites are created and published each day that it would make you wonder how to create one. Good thing, there are now online resources, both free and paid, that can let you learn web development within the comforts of your home. Mind you, even the most successful web developers you know have learned web development from scratch.

Regardless, learning how to create a website can be daunting. And if you are just relying on online resources, you might need the time to figure out where to start. Along with that, having a reliable emergency recovery script is also advised.

Learning Web Development Online

Because more and more consumers are shifting most of their activities online, like banking and shopping, it is safe to say that there is an increasing demand to develop, upgrade, and maintain websites. On your part, this means that you’ll never run short of job opportunities. In fact, there is a growing number of businesses that outsource technical stuff to web developers and website designers in the Philippines. Because more and more consumers are shifting most of their activities online, like banking and shopping, it is safe to say that there is an increasing demand to develop, upgrade, and maintain websites.

On your part, this means that you’ll never run short of job opportunities. In fact, there is a growing number of businesses that outsource technical stuff to web developers and website designers in the Philippines.

However, your credibility will be all about the strength of your portfolio more than your credentials. Most employment opportunities would mostly come from a sample of your work, rather than having a degree. This does not mean that proper education is not essential to a web developer. Instead, learning web development online can help boost what you already know from school. That’s why in this post, we have listed down the 12 websites where you can learn web development online.

1. FreeCodeCamp

FreeCodeCamp probably has one of the best free resources out there if you want to study web development online. It covers virtually every topic that is related to web development like HTML, JavaScript, and CSS.

The website also provides certification for the following short courses:

• Responsive Web Design
• JavaScript Algorithms and Data Structures
• Front End Libraries
• Data Visualization
• APIs and Microservices
• Information Security and Quality

In addition, FreeCodeCamp provides coding interview preparation and guides to Python, Linux, jQuery, React, WordPress, and more.

2. Team Treehouse

Team Treehouse aims to provide accessible education and apprenticeship to its students. This includes interactive quizzes, code challenges, and videos. What’s cool is that you can work your way through at your own pace.

They offer a free trial for those who would like to give coding a try. And if you enjoyed it, you can enroll for as low as $25/month. The basic plan includes the following:

• On-demand video courses led by experts
• Interactive practice sessions
• Online community access
• On-demand app development

Team Treehouse also has TalentPath, which provides apprenticeships with its partner community organizations. There is also the TechDegree that allows you to learn in-demand skills such as User Experience design for three to five months.

3. Udemy

Udemy is an online learning platform that boasts 100,000 online courses that you can learn at your own pace. Thanks to lifetime access!

Out of those 100,000 online courses, about 7,000 of those are about web development. You can even break it down into popular topics like React, CSS, PHP, JavaScript, Angular, Node.js, Vue.js, Python, and more. Or you can pick an online course taught by your favorite web developer.

Aside from that, Udemy allows its students to interact with their growing student community, as well as upload and sell online courses.

How much do all of this cost? That will depend on the course that you would like to take. Some are available for free, while there are web development courses that cost around $16.

4. Coursera

Coursera partners with top universities and organizations to offer the best online education you can get.

They offer hundreds and thousands of courses, from Arts and Humanities to Personal Development. You can pick classes whether you would like to have a certificate or you would like to earn any of the following degrees:

• Business
• Computer Science
• Data Science
• Public Health

That said, it will not be surprising that they have a handful of mobile and web development courses that can help build your skills in creating web apps and mobile apps for Android and iOS.

5. W3schools

W3schools provides tutorials and references on web development languages like HTML, CSS, JavaScript, PHP, SQL, and more.

Originally created in 1998 by Norwegian software development company Refsnes Data, the website allows you to learn web development based on programming languages. They also boast programming test, templates, and an online certification program.

But what really sets W3schools apart is their Try It Yourself, online editor. Using this platform, you can get to work on your programming skills by editing examples. That way, you can immediately apply what you have learned, and see what works, and what does not before implementing it.

6. Codecademy

Whether you would like to level up your career, create a side project, or you would just like to dabble with programming, Codecadameny is a great place to get started.

For as low as $15.99 per month, you can learn to code based on a subject (e.g. web development or data science) or based on a programming language.

As for their web development course, you can get started by learning HTML, CSS, and JavaScript. After that, you will get to master the back-end and APIs in order to develop your full-stack skills.

During the course, you will also learn how to build an app and create portfolio-worthy projects while you learn. That way, you can immediately kickstart your web development career.

7. MDN Web Docs

Formerly known as the Mozilla Developer Network, MDN Web Docs is an online learning platform for technologies and web-based payroll solution that powers the Internet. This includes CSS, HTML, and JavaScript, Open Web app development, and Firefox add-on development.

What’s cool about this website is that its resources are beginner-friendly. They provide articles, guides, and modules that can help a beginner to start coding simple websites.

Even the code examples that they provide are available on GitHub. That way, you can download a ZIP of the latest master code branch that you can copy on your computer.

8. LinkedIn Learning

What started out as Lynda.com now combines with LinkedIn data, which gave birth to LinkedIn Learning. This is due to their desire to provide a personalized learning experience to their members.

Their web development section has over 500 courses, from various programming languages to web security and building bots.

LinkedIn Learning offers a one-month free trial, and then a monthly subscription of $29.99. The subscription comes with the following:

• Access to 15,000 courses led by experts
• Personalized course recommendations
• Learn whenever and wherever you are
• Practices exercise and quizzes
• Practice while you learn
• Earn a certificate once you complete a course
• Access to LinkedIn Premium Career

9. Pluralsight

Pluralsight is an online learning platform that features assessments, learning paths, and classes created by experts.

The cool thing about this learning platform is that you can develop your skills based on your role, like ASP.Net web developer, Android app developer, React web developer.

You can also look for courses based on the following categories:

• Software Development
• IT Ops
• Data Professional
• Architecture and Construction
• Manufacturing and Design
• Cloud Computing
• Machine Learning/AI
• Information and Cybersecurity
• And more!

You can start with a 10-day trial, and then subscribe with Pluralsight for $29.a month afterward.

10. Google Web Fundamentals

Powered by Google, Web Fundamentals offers tutorials, guides, and best practices in web development. They even allow you to up your skills, either in-person or online.

You also have a lot of short courses to choose from, including architectural patterns, design and user experience, security, and more.

If you would like to dabble in app development, they also have a section dedicated to that. The web app development courses can help you understand the fundamentals of a progressive web app, debug it, and create a push notification.

11. Launch School

Dubbed the online school for software engineers, LaunchSchool offers online courses for those who would like to kickstart their careers in software engineering.

You can choose to master the fundamentals or take a multi-year Software Engineering program. They promise that you can learn the fundamentals in at least eight months. On the other hand, you can take their instructor-led Engineering and Excellence capstone for at least four months.

You can take LaunchSchool’s preparatory course for free, and then subscribe for $199/month if you feel like you are ready to take the plunge.

12. Code College

Created by Brad Hussey, Code College is an online learning platform for those who would like to learn web design, web development, and how to build an online business.

You can start taking courses for a month for free and then pay a membership fee of $34 per month. Membership includes the following features:

• Unlimited access to current and future courses
• Access to “member only” community
• Monthly live workshops
• Priority email support
• Private access to a library of member-submitted code snippets
• Access to VIP Job Board

Keep in mind that some of the aforementioned online platforms offer paid courses. But whether you have the budget or not, we suggest that you jump on their free trial first. That way, you can weigh which platform and course are suitable for your needs.

Would you like to increase the speed of your website?

No matter what type of writing you do, including phrase texts, the content of a website, and for a blog or an email, it must be unique and creative. Content that is drawn from literary sources cannot be fully rewritten. Students getting poor grades on their assignments would be the result of plagiarism, consequently, the website didn’t rank high among publishing websites. If material is plagiarized, the implications for anyone involved are severe.

Plagiarism will destroy the quality of your work. It is very easy to avoid plagiarism with the aid of a paraphrasing tool. With the use of paraphrasing tools, the website can create an even larger online presence, with outstanding editing as well as students being able to be more innovative and creative.

Website operators can also benefit from rewriting tools in many ways. When rewriting documents, it is possible to highlight the most important keywords to find the most powerful keywords. If you rewrite any content, you will be able to customize your website without sacrificing much time. Digital marketers will have come across the term “paraphrasing tool.

Also known as a rewriter, this tool uses artificial intelligence to automate the rewriting process. You can change everything from sentence length to tone to complexity to structure using it.

Paraphrasing tools in SEO and content writing

The plagiarism search can be easily paraphrased if you find a lot of plagiarized sentences in your work. It is possible to create an entirely new version of the work by paraphrasing it. The benefits of paraphrasing tools rewriting over other methods of rewriting are immense, paraphrasing Tool is Useful or helpful in SEO writing Services.

The online tool does not cost a dime, and it also offers effective and meaningful rewording. Using the paraphrasing tool and then rewriting a sentence is easy even for novice writers. To submit your script, simply upload it or paste the text into the box. Paraphrasing your content with the AI apps is the next step.

No external paraphrasing software is required for this process, and no signing in or downloading is required. It is incredibly fast to use a paraphrasing tool.

Especially if you’re short on time and don’t have much time to rewrite manually, they can be your best bet. Regardless of how hard you work, you get quick results in seconds. However, you can check your final draft for any grammar errors that may have appeared during the editing process.

When you want to reword a sentence or rewrite whole content, paraphrasing tools are used for this purpose. Furthermore, this tool allows you to create content for your website or blog. Using tools like this, you can create your own sentences and script other content.

Importance of Paraphrasing Tools

The use of paraphrasing tools is beneficial to students in many ways. In order to appear as if their work was original, students use paraphrasing tools to reproduce observations or assignments of others. The majority of institutions around the world reject plagiarism and prefer paraphrasing. Any work copied without authorization is considered plagiarized content. Despite the fact that paraphrasing allows you to reinvent others’ work so that it reads like your own.

Using paraphrasing tools saves practitioners time and resources as the manual paraphrasing procedure is extremely complicated. A main benefit of paraphrasing is that it allows you to build your own work by using the work of others without stealing or including it in plagiarism. The paraphrasing tool is easiest for teachers, authors, and bloggers.

Furthermore, SEO can also be maintained completely and safely using tools. Paraphrasing tools are used on a regular basis by bloggers due to the amount of writing they have to do in a short time frame.

It is very helpful for writers to use web paraphrasing in order to update their content instantly. In contrast, your final copy of the work appears to be your own work, rather than another’s. Paraphrasing the content will ensure that your final product is 100% plagiarism-free. Your paraphrased writing will be 100% plagiarism-free when you test it for plagiarism after paraphrasing.

How Paraphrasing Tools Enhance SEO?

In today’s context, duplication of content is a major problem for SEO. It is impossible to imagine how many plagiarism cases there have been in the modern-day. All this happens because people all over the world write and publish content that is similar. There is always a possibility of plagiarism when you work in a similar niche. Here you need to recognize that duplication and plagiarism are different types of errors in the digital world. The negative factors will all affect your search engine ranking and your website’s credibility.

Using online paraphrasing tools is considered very beneficial to improve Search Engine Optimization scores. Besides protecting you from plagiarism, they can also help you develop your own original content and remove plagiarism quickly from your website. The task of creating original and fresh content has become nearly impossible. But nonetheless, you can use online paraphrasing tools to create excellent original, unique plagiarism-free content for your websites. There are a lot of paraphrasing tools out there, but they all function to help you be a better writer. So, how is the Paraphrasing Tool Useful in SEO Writing?

Improve grammatical errors

Grammar is just as important as engaging content. In addition to making your writing difficult to read, spelling errors and missing punctuation can hurt your brand’s reputation. It is risky to let service providers handle the details of your credit card without being able to differentiate between “your” and “you’re”.

The latest version of Google will not penalize you directly for spelling or grammar mistakes (unlike Bing). A page full of typos and poorly phrased sentences will trigger red flags in the eyes of any reader. It’s no secret that typos can have a negative impact on a landing page. Website Planet found that typos increased the landing page’s bounce rate by nearly 85%.

It’s scary. By proofreading, this can be avoided. You can also use paraphrasing tools to check for grammar mistakes as well as to rewrite your work. As the automated proofreading process is quicker than humans, it often detects blunders that human proofreaders might miss.

Optimize keyword variation

It is important to understand the importance of keywords when learning about SEO. Your content must be aligned with what people are searching for. There is no shortage of resources for any kind of design you can ever imagine – companies like Canva offer articles meant to help you achieve your goal. The practice of keyword stuffing is old-fashioned.

It’s possible to manipulate a webpage’s search ranking by repeating the same phrase or word repeatedly. It was almost as if content writers prioritized bots over their actual audiences by focusing on quantity over quality.

The best thing is that you can satisfy both search engines and your audience when you use synonyms instead. Rephrasing your article to include both entertaining and relevant keywords will help you ensure that it is both on-topic and well-written. There are many paraphrasing tools that suggest synonyms based on your context. If you don’t understand the words, or you don’t think your audience will understand, then don’t use them.

Improve content Readability

 The word readability does not refer to text size or spacing (though these are both important). What I am referring to is the ease of understanding your text. In order to make your message understood, your intended audience should not have to refer to the dictionary or reread it.

Google loves search engines that can understand your text, according to Yoast. When your website’s text is easy to read, people are likely to stay on it for longer. In addition, it is helpful for 27% of people using mobile voice search to visit the web. It can be challenging to write in plain English, so the paraphrasing tool can come in handy.

Using it, you can simplify and condense your sentences. Depending on your writing style, you may include unnecessary phrases, such as “a wide variety of” and “is capable of”. On the right-hand side of your Storychief screen, you can follow changes to your readability score. Scores of more than 90 are considered excellent!

Engage more people

When it comes to search rankings, writing engaging content is the most important factor. If the content of your site is irrelevant and bloated, it won’t matter how quickly your page loads. Even though you are responsible for coming up with great ideas, paraphrasing tools can make them easier to convey. Always use the right active voice in your content and avoid passive voice.

For headings and copy used to call the user to action, this is particularly significant. Paraphrasing tools can change phrases from passive to active voice in a few seconds. You can restructure your sentences in other ways as well. You could use a paraphrasing tool to modify the style and syntax of your sentences and stop them from sounding repetitive.

Produce unique content with a paraphrasing tool

By using this tool, you can create unique and original content for your website. When you utilize this phenomenal rewriting tool, one of the first things that you will discover is that you will get a 100% unique piece of content. You can get a lot of unique articles at the same time for your website. By using this tool, you will receive plagiarism-free articles and you will also receive suggestions on which words to change in order to enhance the quality and uniqueness of the article. With the Paraphrasing tool, you will get a text article with exceptional Content that contributes significantly to your success.

Text simplification

It may be hard to read your writing, especially when it comes to technical writing or writing pertaining to law and science. Because of the technical nature of your writing, you need to use simple words so your readers can understand you. In order to make it easier for them to understand, it is best to use conversational language.

However, by using the paraphrasing tool, such writing can be accomplished. Putting the text into the paraphrasing box will help you find alternatives to difficult words, eliminating the difficulty of reading the content and making your text simple.

Make the content more interesting

If your article has flat or uninteresting language, the audience may not be enticed to read it. You can enrich the effectiveness of your writing with the help of a paraphrasing tool. The use of artificial intelligence has been one of the most successful methods of paraphrasing. In addition to changing the words in the context, these tools can help you change the sentence structure as well. If the sentence structure is changed, the writing will be more effective and understandable for the readers. The use of simple language is essential for bloggers and webmasters as search engine optimization recommends writing with the kind of language that would be acceptable to a student in grade 7

Finding synonyms

You might use the factual sentence directly if you are a student or a webmaster because of the issues with duplication of content. If you change your words, your problem may be solved. It can also be used to find synonyms for many of the words in your writing, so the tool isn’t just for changing the words. Authors generally use synonyms that correspond to their content. A good paraphrasing tool, for example, will select the synonym words that are most appropriate to your content in terms of efficiency.

A semantic keyword cluster is crucial for SEO purposes. It also allows you to rank more quickly. Manually finding semantic words through research can be quite challenging, but with a paraphrasing tool, content marketers and SEO experts can find them in just a few seconds.

How does the paraphrasing Tool work?

Online paraphrasing tools are widely available for free. To paraphrase, you just need to pick any tool that matches your requirements. Clicking the ‘text paraphrase’ tab causes the algorithm in the paraphrasing tool to handle the content and produce a finished paraphrased copy in seconds.

Based on how the text is rewritten, free paraphrasing tools can be divided into different categories. Nevertheless, certain applications enable you to choose which of the calculations will be performed on your work. The size of some specific tools depends on the number of criteria being used, while others limit the algorithm to one. Here is a complete guide that a paraphrasing tool works. There are four steps of the paraphrasing tool work as

• Paste or upload content
• Processing
• Paraphrasing
• Done with Unique content and download file

1. Paste or upload content

In the paraphrasing process, the first step is to paste or upload content. There are multiple options when you are dealing with uploading a file as you can upload the file or a document in Docx, doc, pdf, txt from. You can also pick up a piece of content and just paste it into the text box.

2. Processing

After uploading a file or document in the text box, the next step is processing. This step is the intermediate between Uploading a file and paraphrasing. In this step, you just click on the ‘’Paraphrase button” and go for processing.

3. Paraphrasing

In this section, you will get suggestions to change words or replace synonyms for a specific word. There are some other options to check plagiarism, again paraphrasing this content and you can move to the next and last step.

4. Download file

After paraphrasing you received unique and plagiarism-free content, you can download the file or copy paraphrased content.

Does Paraphrasing Tool Prevent Plagiarism?

Today, plagiarism is considered a criminal offense, and organizations are taking steps to demotivate their employees. A recent assessment found that 25% of the World Wide Web is plagiarized or uses duplicate information. It is not possible to preserve the results of plagiarism for longer periods of time. At some point, it will be apparent to your readers that you have nothing new, exciting, or unique to offer, which will finally cause them to break up with you.

In general, the copy/paste strategy is the most popular because it allows you to copy the content directly from a source. That would be worse than plagiarizing content and having the tools for detecting plagiarism automatically catch those contents, accusing you of doing these things.

Paraphrasing tools have been developed with this goal in mind. In the process of paraphrasing, you can avoid plagiarism to a maximum degree by rewriting sentences, changing keywords for synonymous ones, tagging the contents with points, and similar strategies. A good way to avoid plagiarism in your research is to paraphrase. The sentences are picked up and reworded. To ensure a great sense remains clear, this device should be used for composing original content. Paraphrasing tools are especially useful in rephrasing messages, emails, journals, and directories.

Conclusion: Paraphrasing Tool

Paraphrasing tools have a lot of benefits, but the use of tools to paraphrase can be specific to the profession you belong to. Using paraphrasing tools to make your content unique and effective is the most important part. Additionally, paraphrasing tools are used to avoid plagiarism in your content and also remove any grammatical errors. When you write academically and for content, you may have to use the same topic repeatedly, resulting in self-plagiarism. So, It’s easy to avoid plagiarism by using the paraphrasing tool.

Paraphrasing tools can be useful to business owners who want to improve their search engine optimization on a budget. Your readability score can be increased by adding synonyms or improving word choice. With the technical advancements in this area, AI will soon be able to rewrite entire articles on its own. In this way, a Paraphrasing Tool is Useful or helpful in SEO writing.

If you sell products or services online, chances are you’ve come across the term “sales funnel.” Anyone trying to sell anything online needs an effective funnel to convert site visitors into leads. If a company can’t master building a sales funnel, its chances of succeeding online are extremely low.

The primary purpose of a funnel is to move a fresh prospect through your sales process and eventually convert them into paying customers. Funnel building can be incredibly challenging, especially if you’re just starting. However, you don’t need to be a tech wiz to build a successful sales funnel.

In this post, we’ll cover everything you need to know about funnel building and how you can start converting more of your traffic into high-quality leads.

What Exactly Is a Sales Funnel?

In short, a sales funnel is a series of actions someone has to take to become a paying customer for your business. For example, someone comes to your site and signs up for your email list. That action is the first step of your sales funnel.

Then, the same person clicks a link in one of your emails, and it takes them to a series of blog posts. Next, the person reads through one of your posts, finds a link to one of your case studies, and decides to learn more. After finishing the case study, they contact your sales team or leave their information and become a qualified lead.

This person has gone from the top of the funnel to the bottom of the funnel, which is the ideal scenario. However, the above scenario is just one of many ways a sales funnel can drive more customers to your business.

A good sales funnel can come in many different shapes and forms, such as:

• Email
• Website
• Storefront
• Cold outreach
• Sales consultation
• And more!

Many online businesses have multiple sales funnels that all channel together toward the end. Practically any marketing materials you produce are a part of your sales funnel. Once you learn how to master building a sales funnel, the sky truly is the limit for your company.

Why Do Businesses Need a Sales Funnel?

A sales funnel is there to guide your prospects through your sales process. Without a funnel, a significant percentage of your traffic may steer away from your products or services because they don’t know what to do next. Think of a sales funnel as a way to incubate prospects until they’re ready to buy from you.

What’s more, understanding your sales funnel as a whole can help you find broken areas of your business. Sales funnels are rarely evergreen. You constantly need to optimize and update them to suit your market.

When it comes to converting sales, most things don’t happen instantaneously. Many people need to interact with your company several times before they purchase something. Your sales funnel is there to create those interactions and hopefully convert the potential customer into a paying client.

What Are the Different Steps in a Sales Funnel?

The moment a prospect hears about your company until they become a customer, they pass through several steps in your sales funnel. Understanding those steps will set you up for success when it’s time to build a funnel of your own. Please note that while each step is essential for a successful sales funnel, not all prospects will need to go through every step to become paying customer.

Before you start building any funnel, you need to take the time to think about your buyer personas. Ponder what kind of people would buy from you, and how can you build a funnel around their personality.

Your sales funnel can consist of as many steps as you see necessary. However, most sales funnels have the following four key stages:

Awareness

The awareness stage is when a person discovers your business for the first time. It could be a video ad, Facebook post, Tweet, blog post, or even a billboard. This is the stage at which a prospect becomes aware of your products or services. Unless you’re dealing with an impulsive buyer, most people don’t make a purchase during this stage and need seven interactions with your business before buying.

However, the awareness stage is more designed to build rapport and catch attention. You should use creativity in this step because it will draw prospects further into your sales funnel. Your goal during the awareness stage shouldn’t be to sell, but to spark curiosity.

Interest

People at the interest stage of your funnel likely have a general need for what you’re offering. However, they aren’t set on your business to be the one to make the transaction. Prospects at this stage are probably shopping around and comparing your prices/services to your competitors.

During this stage, you want to offer your prospects exceptional and engaging content to keep them interested in your company. Try offering some valuable information that they can use. Your goal during the interest stage is to set yourself apart from the competition and establish your brand as an industry leader.

Decision

At this stage, prospects are ready to make a purchase but aren’t necessarily sure who to give their business to. During the decision stage, a potential customer may take a close look at your prices, features, and other areas of your business that might influence their decision.

Something as small as shipping costs or a discount code could make the difference between someone choosing you or a competitor, so make sure everything in this stage is polished. Try and incentivize them to make the purchase.

Action

This part of the funnel entails the actual transaction. Here is where your prospect will act and make a purchase with your company. You may think that there’s not a lot of effort that goes into this stage because the prospect has already made their decision.

Still, you need to make sure your checkout and onboarding processes are smooth. Otherwise, the prospect may lose trust in your business or service and request a refund. Not only would this cause you to lose money then and there, but it can also make you miss out on future income from upsells and renewals.

Steps to Building a Successful Funnel

If you want to build a sales funnel that compels people to buy, there are a few key principles you need to keep in mind when constructing your funnel. Above all, remember that your sales and marketing teams are working together throughout each step of the funnel. Whatever stage of the sales funnel the prospect is at, you should have a team ready to move them forward.

Here are some other important things to consider when building your marketing funnel:

Know Your Customers

A company that has a good idea of who its ideal client is will be more successful when it launches a sales funnel. Do your research to understand exactly who your clients are, what they need, and how they act. Without this information, you could waste a significant amount of time and resources constructing funnels with inadequate conversion rates.

One way to know your ideal customers is to look back at the clients that have the highest lifetime value—in other words, those who have stayed with your company the longest and spent the most money. You can start to build a buyer persona based on this data.

Get Them Interested

Catching people’s attention in the digital age is extremely difficult. With social media, we’re scrolling through hundreds of posts per day and likely remember less than one percent of what we see. Therefore, you need to make sure your initial content (lead magnet, free trial, etc.) is interesting and relevant. Without the public’s attention, you’ll never get them to the middle of the funnel.

Develop a Landing Page

A landing page is a single website with one goal: getting the user to act. Companies generally direct traffic to landing pages from blog posts, paid ads, YouTube videos, and more. The landing page you build should be functional but not too confusing. Some of the most successful landing pages are extremely minimalistic. You can make yours look pretty, but focus more on the copywriting and calls to action.

Reach Out to Your New Leads

If you’ve captured leads using your landing page, congratulations; getting high-quality leads certainly isn’t easy. Now it’s time to reach out to those leads and move them to the bottom of your sales funnel by converting them into paying customers. The faster you contact your new leads, the better.

Final Thoughts

No doubt, mastering a sales funnel isn’t going to happen overnight. Sometimes it can take months to get everything working properly. However, your effort won’t be in vain as long as you stay patient. Remember, always consider every stage of the sales funnel when making any sort of adjustment. Each stage should work seamlessly with all the others.

When beginning to create a PPC account structure, it’s essential to think about the overall composition. The structure can influence the amount of time you have to spend on the account, the general performance of the account, your budget management, and the quality of reporting.

There isn’t a ‘one size fits all’ when it comes to creating a good PPC account structure. Each business is different. This means each PPC account structure will be changed as it will need to be created to meet the needs of each specific business.

Why is a good PPC account structure important?

A good PPC account structure will not only improve general performance, but will also futureproof the account, improve insights, and avert potential issues in the future.

Here are some areas that a good PPC account can help in:

Reporting – A well-structured account makes reporting easier by displaying the data in a format that shows exactly what the business needs to see.

Quality Score – Creating a well-thought-out ad copy that is relevant to your keywords will help to improve Quality Scores. Improving your Quality Scores essentially results in lower click prices. The ability to create highly relevant ad copy that is tailored to the keyword can only be done with a well-planned, granular account structure.

Ease of management – Once the account has been created, it is going to need to be managed. A cluttered account structure that doesn’t have a logical layout is going to be challenging to manage and will make finding the right part of the account more difficult. This is likely to increase the amount of time required to achieve the account. Having a neat and tidy account with a considered and consistent structure is very important.

Future proof – As you optimize and further expand an account, you will likely be adding in more keywords and perhaps removing some as well. If the design of the account is consistent throughout and has a logical layout, then it makes it easier to determine where in the account each new keyword would slot in. Without this, keywords risk being added into parts of the account that would make them difficult to find and use for data analysis purposes in the future. 

Excellent ad copy – Quality Score aside, a well-structured account will enable you to create better ad copy that is better tailored to the keyword or keyword theme. This is likely to result in a better clickthrough rate.

Budgeting – If your campaign structure is set up in a way where you can’t set the right budget for each area of your business — or if you have to divide up your budget to make it fit your account structure — then that’s not the right account structure for your business. Campaigns should be set out in a way that allows for the budget splits for each area to be quickly applied.

Account optimization – A good account structure will make it easy to see which areas are doing well and which areas aren’t. It will make keyword, ad copy and general performance optimization decisions quicker and easier to make. Read the following article on Search Engine Cage Website to learn more about Affiliate Marketing Using PPC

Considerations before creating a PPC account structure

At this early stage, before you jump into building your account, there are some top-level strategy considerations to think about. These will need to be considered when designing the account structure.

Management time available – Generally speaking, the larger or more granular the account is, the more complicated it is to manage. If you’re not going to have a lot of time to maintain the account, then you know you need to take steps to reduce the complexity of it. If you know that you’re going to have plenty of time to manage the account, then you have more freedom to add more granularity to the account — maximizing the performance as soon as the account goes live.

KPI goals – Think about what you’re trying to achieve and what your KPI goals are. For example, if your KPI goals are quite tight for one area of the account, then you may choose not to go too broad with your keyword choices or bid too aggressively in that area.

Budget – If you have an idea of the budget splits for each area of your PPC account, then you’ll know the type of keywords you can afford and which ones you should perhaps leave out. For example, if your budget is tiny for one particular area, then you may decide that you only need Exact Match keywords for that area — or maybe you will choose not to bid on keywords that have a very high click price.

The skeleton of a PPC account structure

A PPC account contains campaigns, and campaigns consist of ad groups. Each ad group contains within it at least one keyword and at least one ad.

Knowing what can be applied at the Campaign level

As you’re designing your PPC account structure, it is essential to understand what is applied at the campaign level and what is applied at the ad group level.

Thinking about the type of keywords that you’re going to put into each campaign is essential. This is because some settings can only be applied at the campaign level, such as budgets.

This means if you want to give a particular group of keywords a specific budget, then you need to make sure you don’t put them amongst other keywords in the same campaign.

Some of the main settings that can only be applied at the campaign level are listed below:

• Budget
• Bidding method
• Start and end dates
• Conversion action (can also be used at the account level)
• IP exclusions
• Location targeting
• Language targeting
• to advertise on

What can be applied at the ad group level?

Inside an ad, the group is where you place your keywords and ad copy. This means that your ad groups should be grouped in a way that allows a particular theme of keywords to be added.

Below are just some of the main things that can be applied at the ad group level. Some of the below can also be applied at the campaign level:

• Audience
• Age group targeting
• Gender Targeting
• Maximum bid
• Ad extensions
• Bidding target (if using Target CPA or Target ROAS)
• Device bid adjustments
• Ad rotation
• Placement targeting
• targeting

Campaign creation considerations

When it comes to deciding how many campaigns to have, you need to think about what your goals are and what you want to advertise. You also need to consider how much time you’re going to have to manage the account.

I’ve come across several accounts that were quite complex, but where the manager didn’t have enough time to manage the account. If you know you’re not going to be able to spend a lot of time on it, then you need to take steps to reduce the complexity during the account creation stage.

How to break out PPC campaigns

It is crucial to break out your campaigns into logical groups as this will make it easier to find the right part of the account as well as to analyze the performance of each area of it.

Here are some ways that you may decide to break out your campaigns:

• Brand/Non-Brand – Segment out brand searches versus non-brand searches
• Locations – Have separate campaigns for each location or set of locations
• Product/service type – Separate campaigns for each product group or type of service that you offer
• Campaign type – Have a campaign for each advertising method. For example, you may segment out by Search, Display, Shopping, Remarketing, Video, etc.
• Match type – Separate campaigns so that only one match type is present in each campaign

Create a naming convention and stick to it

Once you’ve decided on how you’re going to break out your campaigns, create a naming convention and stick to it.

For example, if you’re advertising clothing, you may choose to segment your campaigns by brand/non-brand, campaign type and product group.

If you choose to segment your campaigns in this way, then your campaign structure may look like the below:

Search | Brand | Footwear

Search | Non-Brand | Footwear

Search | Brand | Jeans

Search | Non-Brand | Jeans

Shopping | Brand | Footwear

Shopping | Non-Brand | Footwear

Shopping | Brand | Jeans

Shopping | Non-Brand | Jeans

Another example is where you’re a cosmetics company offering various treatments and are using PPC to capture leads.

You may want to segment campaigns by location so that you can see the performance of each position relative to its distance from your clinics.

You may decide to have different campaigns for each treatment type too so that you can easily see the performance of each treatment and allocate a specific budget to each.

As you have more time to manage the account, you may decide to split your campaigns out by match type as well:

Search – Breast Enlargement – Montreal – Exact

Search – Breast Enlargement – Montreal – BMM

Search – Abdominoplasty – Montreal – Exact

Search – Abdominoplasty – Montreal – BMM

Remarketing – Breast Enlargement – Montreal – Exact

Remarketing – Breast Enlargement – Montreal – BMM

Remarketing – Abdominoplasty – Montreal – Exact

Remarketing – Abdominoplasty – Montreal – BMM

Look at the structure of your website

If the structure of your website has been designed well, navigating the site to find what you need should be simple and logical. You can use the structure of your website to help design the structure of your PPC campaigns.

Should I group match types?

If you’re using a combination of match types, then at some point you’ll arrive at an important question: should I group the match types in the same ad group/campaign or not?

There are several blogs written about this topic and opinions are split. In short, there are three ways to sort match types. Each method has benefits and drawbacks. There are also several ways to ‘manage’ the cons of each technique. Here is a very brief run-down of each plan:

Method one

Group keyword match types together in the same ad group.

Benefits: Easiest to manage.

Drawbacks: It is possible for the traffic that would have been picked up by one match type to be picked up by another match type if the keyword bids are not staggered. For example, the exact match traffic may get picked up by the broad match modified keyword.

When keyword match types are grouped, it is also a little more challenging to analyze the performance of each match type

Method two

Group keyword match types in the same campaign but in different ad groups.

Benefits: Keeps all relevant keywords in the same campaign, which makes an account more comfortable to manage compared to having match types in individual campaigns.

Drawbacks: Negative work is required. For example, if you split out the exact match and broad match modified keywords into separate ad groups, then you need to make sure that the exact match keywords are added as negatives in the broad match modified ad groups. If you have a lot of ad groups, then this can become tricky.

Another drawback is that you end up with a lot more ad groups than if you were to group the match types in the same ad group. This may increase the amount of time required to manage the account.

Method three

Group keyword match types in separate campaigns.

Benefits: Keyword match types are entirely segmented, so it is much easier to see the performance by match type.

Adding in negative keywords to block out the exact match traffic from the broader keywords campaign is simple. This is because all the keywords in the correct match campaign can be added into the full match modified keywords campaign in one go.

Drawbacks: This method results in a lot more campaigns, which will likely lead to more time being required to manage and make changes to the account.

Keyword research

Now that you’ve decided on your campaigns and have a brief idea of the ad groups that you’re going to need, you can start to find keywords to target.

To carry out keyword research:

• Get into the mindset of your customer – Start by getting into the mindset of your customers and thinking about what they would search for when looking for a business, product, or service like yours.
• Look at the website for inspiration – Your website likely contains a lot of the keywords that a user would search for. Take a look at your site to get inspiration on the kind of themes that you should explore.
• Google Keyword Planner – There are several keyword research tools out there, but the Google Keyword Planner tool is an excellent place to start. All you need to do is add in some keywords, and this tool will find other variations of your keywords along with estimated search volume and recommended bid prices.

To find the Google Keyword Planner tool within Google Ads, click on ‘Tools & Settings’ at the top right. Then, on the menu, click on ‘Keyword Planner’ under the ‘Planning’ subheading.

Identify Negative keywords

Add negative keywords to your account to tell Google not to show your ads for those keywords.

Negative keywords can be particularly useful if you’re bidding on Phrase Match, Broad Match, or Modified keywords, and there are specific irrelevant searches that you don’t want your ad to show for.

For example, if you’re bidding on the keyword ‘country boots’ on a phrase match, then your ad can potentially show on a search for ‘second-hand country boots.’ If you don’t sell second-hand products, then this can end up wasting your advertising budget.

Negative keywords can be added in later, but seeing as though you’re thinking about your keywords and finding more keywords via the Google Keyword Planner tool, it makes sense to also keep an eye out for irrelevant traffic as you determine the keywords.

Grouping Keywords into campaigns and Ad groups

Now that you have your basic campaign structure, an idea of your ad groups, and the keywords that you want to target, you can start to group your keywords into ad groups.

The key here is to ensure that each ad group has a specific theme. If you think that the ad message or intent for one keyword would be different from another keyword, then they shouldn’t be grouped in the same ad group.

For example, if you’re bidding on ‘country boots’ and ‘wide fit country boots,’ then you should probably split these two keywords out.

By doing so, you can mention ‘wide fit’ in the ad copy of the ‘wide fit country boots’ ad group.

This should help to improve ad relevancy, which leads to an improved Quality Score and lower click prices. Seeing as though some of your country boots are not ‘wide fit,’ you may want to make the ad copy for your ‘country boots’ keyword more general.

Creating Ads

• Improve clickthrough rate – Your ad copy is the first interaction that your customer has with your business. A good ad copy will persuade the user to click on your ad and not a competitor’s ad. Improving the clickthrough rate means you’re going to get more people visiting your website.
• Improve conversion rate – The type of messaging used in your ad copy should reflect your landing page. If the tone and message are different, then your ad may have a reasonable clickthrough rate but a poor conversion rate. For example, if you sell premium-priced products, then it may hurt your conversion rate if your ads talk about you having the cheapest products on the market.
• Improve Quality Scores – Improving the clickthrough rate of your ads not only helps you to win more clicks, but it is also a factor used to calculate your Quality Score. Quality Score is a score from one to ten given to your keywords. It is used to calculate your click prices. This means improving your Quality Score will help to bring down your click prices and allow you to buy more clicks for your budget.

This is not a detailed guide on writing ad copy. However, seeing as though the ability to write good quality ad copy is dependent upon the account structure, here are some tips on creating your ad copy based on your account structure:

• Include keywords in ad copy where possible – Adding words mentioned in your keyword into the ad copy can help to improve your Quality Score. For example, if your keyword is ‘men’s large t-shirts,’ then it can help your Quality Scores if you add ‘Men’s large T-shirts’ into the ad copy. This can only be done if you’ve segmented out all your ‘men’s large t-shirts’ keywords into a separate ad group. Of course, you mustn’t overdo this and add keywords to the point where it starts to impact the messaging of your ads negatively. Use of the Best Google Ads Scripts is also a good idea to create ads that boost engagement rate and convert more. 
• Match the content of ad copy with the intent of keywords – Make sure that the content of the ad copy and the landing page match the theme and purpose of the keywords in your ad group. For example, if your keyword is ‘cheap country boots,’ then it makes sense to highlight any ‘cheap’ messaging related to your business. Similarly, if your keyword contains a location such as ‘private GP appointment Montreal’, then it is worthwhile mentioning that you have a clinic in Montreal within your ad copy. This is assuming you do have a clinic in Montreal.
• Include at least 3 version ads in each ad group – As a general rule of thumb, you should always be split-testing ad copy in each ad group to find the best-performing message. Add at least three ads into each ad group, and once you have enough data, you can pause the poorest-performing ad. This will gradually lead to an improvement in general account performance.

Wrapping up

If you’re thinking of running some PPC campaigns, your PPC account structure is what you’re going to be working with. This means your account structure needs to be well-thought-out. There isn’t a one-size-fits-all when it comes to creating a PPC account structure. Designing a poor PPC account structure can potentially result in more time being required to manage the account, poor reporting capability, and difficulty in identifying optimization areas.

Author:
With over eight years of experience in digital marketing, Rashed is the PPC Director at Pepper Agency. Rashed focuses on all things paid search, paid social, shopping, remarketing, and display advertising.

Credit Images:

• Adespresso.com
• Google.com
• Adobe.com

Nowadays, people want to take advantage of the internet and earn money from it. We want to make the best that we can with its power.

It became possible because technology has pushed us to create another world, the online world where everything and everyone is connected. Since we can easily do anything with the internet, people are able to find ways to make money from it. We see businesses, and even influencers, using the online world as their source of income.

You may wonder, how is it possible to earn money online? Well, we want you to know that it is possible. If you have a website and you have already built a reputation, you can find hundreds of ways to make money from it. Here we present to you the most common and uncommon ways you can use your website to bring you some extra cash. You will be surprised that there are a lot of possible ways to get money out of your blog. 

Ways to Earn Money from Your Website

Affiliated Links The existence of influencers and bloggers has brought to life the marketing technique known as Affiliate Marketing. This strategy has given both the owner of the business and the person promoting the link benefits. In affiliate marketing, businesses reach out to bloggers or influencers to promote their products. Website owners will insert links to a brand on their blog posts, and here they began to earn money.

There are two ways you can earn money with this link. It could either be by CPC or CPA. CPC is known as cost-per-click. In this method, when someone clicks on the link, even without purchasing any items from the business, you’ll get paid. However, the money you earn here is not as much as the CPA or cost-per-acquisition affiliate marketing.

In CPA, conversion is the key to earning money. This marketing strategy means that when someone clicked on your link and purchased something on the website, you get paid. It may be a bit difficult to turn visitors into paying customers, but when done, you generate more.

Sell on your Website

Selling on your website is the first way you can generate income. There are ways you can set up a store on your website. There are e-Commerce companies like Shopify, Squarespace, and OpenCart that are not complicated to manage. These sites are easy to control, and you can post your products in no time.

Some of these e-commerce sites are even free. However, it is also good to remember that aside from posting products on your site, you also have to work hard to market your products. You can use social media to reach out to potential customers and drive them to your website. All you have to do is learn how to create attention-grabbing content.

Make tutorial presentations on your website

Many people think that a title can be evocative enough for readers, to know what to expect when they consult your tutorial, but this is not true! As soon as you introduce your tutorial, explain to your readers how your tutorial will be useful. Don’t just give them the main steps to follow and tell them why it is interesting for them to follow them. If, for example, you are writing a tutorial on how to use vnRom Bypass Apk.

When writing a tutorial, your mission is to teach your readers how to do something. Also, never assume that the reader knows things and therefore take care to address him as if he had no knowledge on the subject. To make it easy for them to follow you, be clear and concise. It is out of the question that the Internet user could get lost along the way because you have omitted a piece of information or, on the contrary because you have drowned him under a mass of information.

Break down your tutorial into steps, in order to improve the user’s experience and to allow him to follow the tutorial easily, it is relevant that you break it down into different steps.

These steps must be simple. Favor a larger number of steps and a lesser complexity for each of them. If appropriate, give each step a title. The reader will then know what to expect, and the tutorial will certainly gain clarity.

Google Adsense for website owners 

Google has found a way for website owners or bloggers to earn money. With Google Adsense, all you need is an account, and then you are good to go. First, you need to sign up for a Google Adsense account. Once you have signed in, Goggle’s bots will crawl into your website and check on your content and the traffic you have. After this, Google will start posting ads on your site that are related to your content. Therefore, if you are reading an article about makeup, you’ll be seeing ads about makeup. When some click the ads, website owners get paid for it. Try to set up an account now to earn some extra cash.

Consulting in finance and business

If you are confident that you are an expert in a particular field, you can start earning money with your skill. You can open a consulting website for people who need some advice. You’ll be surprised to how many people or businesses, no matter how successful it is, will seek help from experts. One of the most popular fields of consultancy is in finance and business. If you have years of experience in these fields, then you can turn your knowledge into a passive income. 

Sell Ad Space

Signing up with Google Adsense is also selling space on your website for ads to be run by Google. However, if you’ll be selling space for your ads without the aid of Google, you have to do most of the work. When you sell space on your website, you are able to choose which part of your site, you can place the ads on. In addition, you can also decide the price of the ad. However, the downside of this is that the cost per click depends on your website’s traffic. If you have a lot of traffic entering your site, you can increase the price of your ad.

Online Courses skills on a particular subject

Similar to consulting, if you have cultivated skill in a particular subject, you can use this to earn extra money. You can offer online classes to anyone, especially beginners. Using your skill is a smart move to earn extra cash because people will spend money to acquire knowledge. But, attending a traditional classroom style of learning is not what most want. Therefore, online courses became an option to supplement them with the knowledge they need. People like online classes because it’s affordable, and they can easily fit it into their schedules.

Accept Donation – Some websites ask for donations

If you think donations are only for charity work, then you need to think again. Some websites ask for donations from their visitors or loyal followers for them to maintain their sites. These donations don’t just come for free, as website owners still need to produce topics that are valuable to their readers. Some sites that often accept donations are websites that create podcasts as their content. Another popularly known website to produced free content but accepts donations is Wikipedia. If you want to earn money through your website, produce valuable content so that your readers will pay you in return.

Sponsored Post

If you have a particular niche, and you make great content, brands will reach out to you. It may be challenging and scary to accept sponsored posts because you think you might lose some of your readers. However, this is possible. All you have to do is to accept ads or companies whose products or values are in line with your website’s niche. Do not accept and write a post about a brand of watch, when your website is all about IT products. Accept posts that you can create well-written content and include the product. Make sure that it also benefits the reader in order not to annoy them.

Lead Generation

Lead generation is another way to earn some money. However, this is a bit more complicated than other ways to make money on your website. You’ll need to have to know how to create a great and enticing call to action for readers. You also have to reach out to companies and proposed to them if they want to team up with you. In lead generation, you don’t sell a product, instead, you direct customers to potential services they might need. The only time you’ll generate income from this is when the reader signed up for that service.

Subscription

Online content is slowly replacing newsprints and magazines. That’s why publication companies try to move to create digital content. More and more websites and big companies create valuable content for their readers, and since they know people like what they create, they then use this content to generate money. If your website has a large amount of traffic and you have loyal readers, it’s time to create great content for them. You can start making subscription packages. These packages include content that is exclusive to members only. Every month you have to create premium content that your readers will receive.

Review Products

Writing product reviews is a simple way you can earn money from your website. You can review products that are specific or related to your website’s niche. However, if your website’s all about product reviews, then you can accept any product. If your website generates a lot of traffic, companies will reach out to you to review their products. You could either be paid for free products or with cash.

Sell Your Website

Selling your website is the best way to earn money, as you will be selling your website’s rights to someone. But we have included this on the list because if you have multiple websites with a large amount of monthly traffic, you can sell them. Your blog will cost a lot if this is the case.

Sell Digital Products

At the beginning of this post, we mentioned that you can sell products on your website. Selling online will help you monetize your blog. But aside from selling physical products, you can also offer digital products. Since many people shop online, and most don’t want to spend extra for shipment, digital items are a quick and affordable way for them to purchase. There are digital items like software, e-books, and a lot more than you can offer. Selling digital products is easy as compared to physical items. You don’t have to worry about taxes or if the product has reached the customer safely.

Use Infolinks

Infolinks is a smart ad company that also works like Google ads. The only difference is that Infolinks doesn’t need much effort when setting up. Once you have signed in, you’ll get ads right away posted on your website, and these ads won’t even compromise the design of your website.

Hire Me Page

If you are not ready to place ads on your website or host an online class with your expertise, you can instead create a portfolio. You can use your website to showcase your work to potential employers or companies to hire you. You can start by creating a Hire Me Page or a Portfolio. You can use this page in your resume, or if you have a lot of traffic, someone might see it and possibly hire you.

Sell or Rent an Internal Page

There are two things you have to consider if you plan on selling or renting out a page on your website. First, you must have a website that is big enough to have internal pages. Second, your website must have tons of traffic coming in. If you have two things mentioned above, then you can now sell or rent your page. You’ll be surprised that many people are willing to rent a page or buy one. People often do this because they don’t want to make an effort to build their website or get more traffic. Renting or buying one is easy.

Pop-up Ads

Another method of advertisement you can try on your website is pop-up ads. However, you should take note that ads like this are annoying to readers. Hence, don’t put multiple ads that might distract your readers. Also, it’s better if the ads you choose are something related to your blog’s niche.

Create a Job Board

You can create a job board where you allow companies to rent a space to post job listings. Or you could charge your visitors when they want to view any job posted on your website. However, creating a space for job postings is not for every website. Companies often post jobs on sites that have a large amount of traffic only. If you have thousands of visitors coming to your website, it’s time to create job boards for companies to rent.

Create a Directory for a niche

Directories are uncommon nowadays, but you can give this a try. If you have an authoritative website, you can collect monthly fees from businesses that want to post their contact info on your page. Aside from these businesses gaining more profit from your website, they can also have a quality backlink.

RSS Feed Ads

Many websites or blogs utilize RSS feeds when they are posting something new on their blog or making any updates. RSS allows a website’s content to reach a wider audience. You can start to accept ads on your feed if you generate a large amount of traffic to your website.

Host an Auction House

If you have some intriguing goods or unique items, you can auction them on your website instead of selling them at a fixed price. There are software programs designed to allow auctions on a site. You can install one and start bidding for that rare piece of item you have. Some auction software programs you can add to your website are Promena, e-Sourcing, BidJS, Auctria, and more.

Lock a Content

Content locking is a bit similar to a monthly subscription. However, the only difference is that readers can pay a small amount just to read specific content only. You can add teasers to entice your readers to continue reading the article. Locked content requires only a small amount of fee.

Use Text Link

You can also use text link ads to earn some money. It is similar to graphic ads but in text format. You can charge monthly, or it can be in the form of pay-per-click.

Make an App

There are about 4.6 billion mobile phone users worldwide, and taking advantage of this is a smart move. Therefore, many developers are trying to create apps to go along with this demand. If you have the talent to create mobile apps, then making one for your website will generate more money. For example, if you run a food website, you can create an app that will go along with your website. Creating an app for your website could increase your profit.

Host a Poll or Survey

You can take advantage of your monthly visitors by setting up polls or surveys. People like answering polls or surveys, and you can use this to earn money. You can use the data you have collected to sell to the right companies who need it. If not, you can host a survey from companies that’ll pay you to gather information.

Webinars are similar to online courses; the only difference is that interactions in webinars are uncommon. If you are a professional, you can conduct webinars. Webinars are a combination of educational content and consultation. You can charge people to watch your live webinars, and you can now earn some money. One thing to remember is to provide high-quality content for your viewers, so they get something from what they’ve paid.

Conclusion

This 2024 there are many opportunities you can create or find online. It’s not like in the past when resources are limited. Now, anyone can find ways to earn money. You can quickly turn your website, hobby, or skill into cash. There are hundreds of techniques you can earn with your website; all you need is to look for the right niche you are comfortable with and work hard to promote or sell your products.

Turn your website into your business, or earn some money with it. Nothing is impossible with the power of the internet.

AUTHOR BIO

John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.