Online marketers know that you need a consistent amount of traffic for your site to work. Many SEO experts pitch ideas on how to acquire more traffic to business owners and bloggers. There are also thousands of pages online which will tell you how you should use SEO to your advantage.
These include tips and tricks for making outreach strategies, bringing in a distinct audience, getting higher rankings on Google, and so on. But why all of this effort just to bring in a few more visitors? This is an essential facet of modern businesses, where traffic means more potential customers. And more customers essentially means greater cash flow. But is the notion of “more traffic, more money” actually that simple? Or are there nuances to the way it functions?
“Meaningful relationships are two-way, and that means constantly looking for ways to improve your customers’ lives.” – Peter Friedman
How People Make Money Online
There are several ways you can make money on the internet. A lot of people make a living online nowadays by selling ads, writing sponsored posts, working with outsourcing agencies, or providing affiliate links for someone’s online store. People even create subscription models when they find dedicated followers who are willing to pay for content and employ some different strategies. However, these strategies will fail if you do not have an audience. If there is not a consistent number of people visiting your site, none of these tips will work.
Studies have shown that the average human attention span is only 8 seconds. This is even shorter than of a goldfish. Humans are officially more likely to lose interest in something faster than a fish. With this lack of comprehension, websites will generally lose potential customers on the daily. Since there is a lack of customers to view your products or services, your business will start to lose money almost instantly.
Do You Need Traffic to Grow?
The answer to this is simple and yet vague. The truth of the matter is that it depends on a number of factors. Your budget, the kind of attention you are looking for, if you post periodically or not and how you promote your blog, all play a part in whether you will receive new visitors or not. Needing traffic is essential to increase your business opportunities and to find some new customers.
A saying that was common in the early 2000s was, “What are the three most important things a website needs to be successful? Traffic, traffic, and traffic.”
It does sound ridiculous, but it’s accurate. Building relationships with the people who visit your site can be hard, but it can also help you get qualified leads and continue to grow your brand. Once profits start coming in, you can expand the line of services and products offered by the company and invest in future projects.
Ways You Can Assess Your Traffic
All of your marketing efforts are backed up by the desire to increase your sales and generate more revenue. In order to achieve this, your site needs traffic for conversion to leads. There are many ways you can assess your traffic and understand why users visit your site and why they leave.
The Time Spent on Your Site
If you want to understand whether your users are interested in your business, look at the time they spend on your site. If your site brings in huge amounts of visitors, and they leave within seconds, then all your efforts will be worthless. You need to look at how the user interacted with your site, why they stayed, and what you can improve in the future to ensure their return.
The Bounce Rate
The bounce rate of any site is defined as a percentage of visitors who leave after only looking at a single page. You want this number to be as low as possible for more profit to be generated. There are many factors that can contribute to a bounce rate being high. If you have irrelevant content, usability problems, inferior product presentations, etc., users will not want to look further and will simply leave.
It is vital to note that although high bounce rates mean that you need to assess your website, it does not entail that there is something inherently wrong with your website. Sometimes users find what they are looking for on the first page.
The Purchases Made
Your business needs to flourish, and for that to happen, a large audience of prospective buyers is required. However, if the audience is not the proper target for your product or service, then you cannot make profits. Even if you have a large audience and their interests are not relevant to your business, there will not be an increase in conversion rates and no purchases will be made.
How to Bring More Traffic to Your Site
The issue with most websites is not that they are not set up correctly or that their content is all wrong. It mostly has to do with the lack of attention from your core demographic. If you are struggling to get the word out about your business, there are many ways you can market yourself online to get people to notice.
Enhance the Way You Present Yourself
The unfortunate fact of the matter is that we judge books by their covers. The way your site is designed will determine if visitors find it trustworthy or not. Therefore, there needs to be effort put into the way you present your business through your website. A study found that 94% of wary participants attributed their uneasiness regarding a business to the design of their site. The solution? Hire a good designer, and watch the cash flow roll in.
Create a Google My Business Listing
An optimized Google My Business Listing is bound to get seven times more visits than one that is incomplete. Your listing will link to your site, which means that more people will visit it to view your products and services. If they like what they see, they will not hesitate to make a purchase.
Optimize Your Content
Making your content SEO friendly is a worthwhile practice because it makes the most out of your content to give you better results. By adding internal links. Meta’s descriptions and image alt text, your on-page SEO can boost organic traffic in no time at all. If your page has 1,000 to 2,500 words it will experience high user engagement because the more words there are, the more time visitors will spend on your site. You can expand your text by adding quality information and valuable content that more people will want to engage with.
Use Paid Promotions
Driving traffic to your site can be done effectively in two ways. You can use SEO tricks and social media to market and enhance your site for free. Or you could take a different route and use paid promotions. Paid ads will be able to drive traffic to your website very fast and help in conversion rates and get more people to click on your link. Although this can get costly, it is effective and efficient to increase revenue.
Employ a Simple Layout
High bounce rates will happen if your users are confused with the pages on your site. This decreases user engagement, and hence less and fewer people will visit your website. To engage users, you need to switch to a simple layout and use a lot of white space so that your content is easy to read. The typography needs to be readable so that visitors know what you are selling and what your brand is saying. The better users understand your site, the more money you will make.
Social Media is a Great Tool
Having one social media for your business is not enough in today’s digital world. Your brand needs to have an active presence on a range of platforms, such as Facebook, Twitter, Instagram, YouTube, and even Snapchat. Besides this, you need to post content on a daily basis to get more followers. The more people start to know who you are, the more profits your company will make.
You can give direct responses, encourage participation, and generate new leads with ease. Once you have enough people who like your company, you can post links to your site on these platforms to drive more audiences to it. The more traffic your website has, the more money you will make.
Is Traffic All You Need to Make More Sales?
It has been established that more traffic will ultimately increase revenue, however, people still question whether it is all a business needs to boost their sales. The main aspect that you need to look at our conversion rates. If your conversion rates are 1%, then this will result in exponential increases up to 100,000 visitors. The conversion rate will scale up and down along with the traffic your site is getting. It’s entirely black and white, but the general assumption is that the rate will remain consistent if the environment is the same.
For many websites, site traffic is the final say in how much money they will make at the end of the year. Although it is not the only factor that will drive more people to your website, it does have the desired effect, which is why it is given so much importance.
Sarah Jay is a content writer for Logonado Design Australia. She is an avid reader and writer who is interested in web development, technology, and graphic design. So if you are looking for tips on how to create a custom logo design or want to learn about upcoming tech products, you can check out her work. In her free time, Sarah likes to travel.