Insurance companies have a unique set of goals to achieve through their websites. With so many companies, the competition is very tough. The websites have quotation tools, quotation comparison options and even package information. What you should do is to draw the attention of your audience and convince them to request a quote or use the tools of your site so that you can convert them into customers. To get them there, you must have a solid SEO strategy or, first of all, you may not find your insurance website.
BUILD A STRONG INSURANCE WEBSITE SEO STRATEGY
SEO will give you a great advantage when competing with other insurance companies. If your SEO insurance is done correctly, you can win the war for the traffic and beat your competitors. This means correctly using highly competitive keywords related to insurance on your website and even outside it.
To prepare to build a solid SEO strategy, you must do keyword research. This can be done using the Google keyword planner. You can also check related keywords in Google when you perform a relevant search to see what people are looking for.
Once you have your keywords, you need to map your content so you know where you will go. Make sure there is no duplicate content and that the topics are as diverse as possible. Even a related issue can lead to accidental duplication. When determining what content is needed, think about the questions that customers ask frequently. Write blog posts and articles related to the most frequently asked questions. People go to insurance websites to get answers, so give your visitors what they are looking for.
CRAFTING AN SEO STRATEGY FOR YOUR INSURANCE WEBSITE
Once you have traced the content, it is time to write it and integrate it into your website. However, make sure that the content is not the only thing that is supported. An effective SEO strategy has many moving parts. Link to authorized websites in some places throughout its content, but do not do it too much. You should also make sure that your pages are linked together. Internal linking is an important part of ensuring that search engines index every corner of your website.
You can also use the following checklists to make sure your insurance website is competitive.
FOR ON PAGE SEO:
- Have a keyword in the title of your page.
- Make sure there are header tags (H1 H2 H3 etc.)
- Keep track of the website bounce rate to see what percentage of users are leaving quickly
- Create a sitemap and send it to Google.
- The necessary duplicate content must have canonical labels
In addition to your SEO on the page, get some high-ranking websites to link to you. You do not create a lot of links because that may seem spam. People used to go to directories and create inbound links to their websites to add a little “juice link”. Google captures tactics like this. If they see a tactic as spam, it is classified as a black hat SEO movement that you just want to stay away from. Sure, there are times when you’ll create links to your site, especially when it’s listed on sites like Yelp. However, you do not want to go and create one hundred links in a week. It is better if it occurs naturally.
One way to encourage organic links is to create a blog. If you provide people with valuable content on a regular basis, they are more likely to share the website. The topics should be interesting because visitors will not share boring content or content they have seen before.
THE POWER OF SOCIAL MEDIA
You also want to make sure you use social networks. Place the share buttons on social networks on your website so that your pages and blog posts can be shared. You want your content to be shared on Facebook, Twitter, Instagram and any other place where your visitors want to spread it. It’s much easier for them when they have buttons, especially when they access your website from their mobile devices.
Meanwhile, make the most of your own social media accounts. When there is an update, let your followers know. When a new blog is published, share it. The publication of updates, offers, valuable information and blog posts keeps your audience informed, but encourages your audience to share the information. This can increase your follow up over time. Greater follow-up means more actions. More actions mean more business. In general, everything you do on your website and outside of it fits like a puzzle. Just make sure you create a plan, document the plan and follow it. Skipping a step or not doing everything in a specific order can have a negative impact on your SEO efforts.
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