Ideas to Increase Business Sale Through Digital Marketing | MONTREAL SEO WEB AGENCY

Ideas to Increase Business Sale Through Digital Marketing

When you are spreading the word out there about your business, you need to make sure that it succeeds. There are so many different ways to promote your business, yet we fail to do the minimum thing. When you are thinking of promoting your business with creative marketing ideas, you need to attract the customers too.

There are so many business marketing ideas out there waiting to be tried on consumers and to top it all off. You need to come up with a cost-effective budget. Creative marketing ideas, cost-effective budget, fewer associated expenses, and gathering a vast customer base are necessary to boost your sales. Only one technique can check all these boxes, and that is digital marketing.

According to HubSpot, by 2021, global retail eCommerce sales will reach almost $4.5 trillion. Hence, digital marketing is going to affect the big time. This is the only way to increase your business sales with a low budget and high productivity.

Ideas to Increase Business Sale Through Digital Marketing | MONTREAL SEO WEB AGENCY

How is Digital Marketing helping the increase in business sales?

When you are thinking of various business marketing ideas to increase sales, you have to think of the enormous potential online marketing has. Online marketing is digital marketing which is rapidly growing to become the best ways to improve your company sales.

With digital marketing, you are marketing your business in such a way that you are slowly expanding your customer base. Customer acquisition is very crucial for a business to grow, and as you know if the customers find out the brand’s online presence, then it is going to be incredible.

Apart from this, digital marketing services will help you target the potential audience and spread your outreach of business marketing services. You can focus on your target audience quite efficiently by using different techniques such as SEO, PPC, SEM, etc. The primary goal over here is to achieve a set of the target audience, and you can do that with the help of digital marketing.

When you are marketing your business, you are doing it both ways: Traditional marketing as well as digital marketing. But when you are doing through digital, it is better and stronger from than the traditional style. You need not spend so much of resources, time and personnel for it. You can also get more conversions on the web rather than on print and TV.

Thus, when you have different marketing strategies in mind, you can all apply those through digital marketing. It is great for marketing a small business as well as huge ones as everyone can build up strong branding of their respective firms. Every firm is equal in digital marketing.

Apart from this, it can help in various ways like improving search results but let us focus on the different ideas we can bring to the block to increase the business sales. All of the designs should be done through digital marketing only. Hence, here are the steps to implement your program and increase sales through digital marketing.

Ideas to Increase Business Sale Through Digital Marketing | MONTREAL SEO WEB AGENCY

What are the different steps you can take to increase sales through Digital Marketing?

  •     Making a Good Website

When you have no marketing ideas, you need to understand that a good website is a cornerstone to your sales. The digital sales and marketing team of your organization are going to agree on the same too. You want your customers to end up to your website to make purchases. Thus, keep a very authentic and competitive site that has all the components. Your website isn’t just for visiting purpose.

It is for taking your services. Hence, you can make sure that you are designing each part of the website very carefully. Every page should have an individual CTA or call to action, and they should prompt the consumers to do interactions such as offer and download. They should also check out the services page, your Contact us page so that they can schedule a consultation. This way, you can get their emails so that you can add these visitors to your company master database. This database is of enormous importance in the upcoming steps you take to promote sales in your business.

In addition to all this, keep the website set up correctly- SEO optimized so that you can take advantage of Search Engine Optimization. The quality of the site should matter, and your SEO should matter too. The websites designed these days are being designed keeping these things in mind. Hence, tweak a few things here and there, and you should be having a good website for your small business.

Ideas to Increase Business Sale Through Digital Marketing | MONTREAL SEO WEB AGENCY

Starting a blog on your website for your business

 One of the creative ways to market your business is by starting a blog. It is quite simple to start a blog, and there are so many blogging strategies you can apply. A blog is the necessary foundation of various digital marketing strategies and ideas, and everyone likes to read blogs.

So one of the leading marketing strategies to increase sales is blogging. If you haven’t started a proper blog, make it a point to include a section on your website that is entirely for the blog.

Try posting regularly and only publish SEO optimized content.

Do a good content strategy and employ content marketing ideas to promote your blog content. This way, you can focus on quality and valuable content that can give leads to your business.

Use a good CMS such as WordPress for your blog.

Ideas to Increase Business Sale Through Digital Marketing | MONTREAL SEO WEB AGENCY

Use the option of email marketing with the consumer

If you want to increase sales through digital marketing, you need to choose email marketing as one of the strategies. Since you have now built a website and a great blog(assuming), it is essential to promote the content too.

To increase the online sales 2020, you have to start using the emails that are stored in your master database and separate them into as many as categories you think are okay. Then, keep sending the customized content for each set of audience. The marketing plan ideas need to be in such a way that no unfamiliar content is sent to the wrong person.

If you take an example, if a person has subscribed to a realtor website, the realtor needs to market blogs and products for ‘buyers’ if it is about buying houses. Similarly, it is the same for sellers. It makes no sense when you exchange the marketing content to different groups of people visiting your website.

You can keep on to send regular newsletters to them and also slowly attach a product in the blog that needed to be sent. If it is a customer who has never shopped with you before, then you can send them first-time user discounts.

Email marketing is quite essential as it is a critical metric in terms of traffic or website. You need to learn how to organize the whole list of subscribers and also plan email marketing campaigns. You can learn how to create attractive email designs too. Do not forget to add a creative subject line while you are email marketing.

Ideas to Increase Business Sale Through Digital Marketing | MONTREAL SEO WEB AGENCY

 Don’t ignore the creative marketing ideas: Give them a motivation to buy

 When you are brainstorming marketing ideas and promotional ideas for small business, there is a specific thing you shouldn’t miss. Put yourself into the customer’s shoes and think, would you buy the product you are being sold? If no, then you need to work on your production of goods. Or else you need to find a way to make the consumer buy it.

People these days have access to so much information that all the marketing plans ideas need to come into force if you want a successful campaign in the end. Also, people will not consider buying a product if they think it isn’t being advertised. Hence, make sure you run a good campaign before selling your products. You need to motivate them to purchase your product anyhow, and it is the job of your creative marketing team to decide this.

Use a high number of call to action messages, discount coupons to lure them so that they can have confidence in your product and purchase it immediately.

You should not forget to follow other ways of marketing and employ some of them if you want a good plan or as a standby plan.

Ideas to Increase Business Sale Through Digital Marketing | MONTREAL SEO WEB AGENCY

 Switching between alternate methods

When one method doesn’t work out that was supposed to boost eCommerce sales, then you need to think of maximum increase customers through digital marketing. How do you achieve that? You can do this by various methods:

Paid Advertising: Google AdWords and Promotions on Social Media and various other sites should help you to increase online sales of small business. Keep your keyword research practice looking good and also define the audience as specific as possible. This way, you can target them better, and your campaign can also be successful. Think of different other small business advertising ideas to keep going.

Social Media: When you are turning social media as a place of marketing, it is called social media marketing. Hence, taking advantage of various social media platforms is a genius move to increase customers through digital marketing. Here, you can apply so many different marketing plan ideas, and you can have a separate set of the planning team for this. You can use Facebook, LinkedIn, Instagram, and Twitter to get maximum engagement and hence turn these into leads for your business.

Ideas to Increase Business Sale Through Digital Marketing | MONTREAL SEO WEB AGENCY

Try incorporating different videos in your website

In today’s digital world, you will be rewarded magnificently if you are putting great effort in your digital marketing. It is valuable. Hence, you have no other option but to use it. Do you know that by 2019, 80% of all web traffic will come via a video?

Apart from that, the HubSpot statistics say that videos on landing pages boost the conversion rates by 80%. Another interesting statistics is that you can find the videos in emails to increase by over 200%. All this can be done when you are adding videos to your content. You can drive more traffic and also increase the engagement with the website visitors.

You can try integrating all the marketing channels too

When you are a stable brand, people tend to trust you and find your products reliable when they have a great brand experience. This can be done across different platforms and channels. Thus, to achieve this, you should have unity in branding.

If you have any promotional ideas for small business, do not forget to integrate all your marketing channels. Here, when you are promoting content, the social media handle team and the email marketing teams can sit and work together. By doing this, you are sending a very positive image of your business. Your customers will now think that you work systematically and hence you can increase customers through digital marketing. 

 Conclusion:

Thus, if you are wondering how to increase sales, you have your answer, and that is through digital marketing. Through digital marketing, you can put through all your business marketing ideas. You can also remarket to increase sales. You can run a remarketing campaign from the abandoned cart. You can remarket with a video on social media handles or if you want to track the consumers who left the cart, be connected to an AdWords account. This way, you can develop some idea about who is going, and you can reach out to them again with offers.

Author Bio:

Manan Ghadawala is the founder of 21Twelve Interactive, which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives, raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies.
Follow him on Twitter

We can assist you in determining your goals as well as target audience, developing engaging material that is quickly shareable amongst your possible consumers. We’d love to talk to you in person by email or phone. On parle aussi français. Nous aimerions vous parler en personne, par courriel ou par téléphone.

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Website Google Friendly with the 8 simples On-page SEO steps

Do you know the biggest mistake, digital marketers do while Optimizing their website? They start Off-page without fixing On-page issues on their website. They forget that by doing so, they are harming their website as all the link building done by them has – little or no impact.

Most of the time, the basic On-page is not rocket science. Some of the On-page mistakes are visible to the naked eyes. Yet – they are ignored by us. My basic On-page fixes start with simple 5 steps, and then I do the advance level On-page fixes with more steps.

However, for anyone starting with SEO – 5 steps is all you need to have a Google-friendly website. Now before I list the 5 steps, let me explain you few basics around On-page, Off-page, and why On-page is important.

Website Google Friendly with 8 simple on page SEO steps

The difference between On-Page and Off-Page in SEO:

The path to Digital Marketing starts with SEO, and the first fundamental that you learn in SEO is on-page optimization.

  • On-page optimization comprises of a set of simple steps/guidelines to help your page turn Search Engine friendly.
  • Off-page is a technique to build backlinks where you rely on other websites to link back to your website.

The more the quality backlinks, the better are the chances of the web page ranking high in Google. Both the steps are equally necessary for SEO, where the Off-page starts when On-page SEO optimization is completed.

If you want your SEO strategy to succeed, always fix your website before you start making backlinks. Do not put the cart in front of the horse. You will fail in SEO, and all your blacklining effort will go futile.

Why is On-Page SEO Optimization Important?

On-page is the first step to SEO. It is essential because, for Google or any search engine, your website is ready – if and only if it meets a set of guidelines. Trust me, every single guideline missed by you gets the website penalized and makes all the off-page effort done by you “futile.”

Although the extent of the penalty is not clearly defined – it’s not a good practice to ignore the guidelines given by search engines.

The starting point to the guidelines is the steps to On-page optimization, which brings us to our topic – the 8 simple On-page steps to make your website google friendly.

Here are the Simple Steps:

It all starts with the Meta Title:

The first step to getting On-page right is to put your target keyword in the Meta title of the website page. As soon as Google reads the Meta title, the crawlers understand the keywords; you intend to rank for. Moreover, once you complete the next activities on the list, Google gets an idea of the right meaning of the blog/article.

To update the keyword in Meta, you can use one of the plugins like all in one SEO or Yoast in WordPress. Their easy to use interface helps you quickly update the Meta title.

Install All in On-SEO Plugin. At the end of every blog and page, you will find Meta tags with Blank title and empty Meta Description.

After adding the title in the box, you can check the preview of the title in the preview snippet. Here is a screenshot demonstrating how to update the Meta title using WordPress from one of our existing blogs that rank for keyword “EDP is associated with” :

Website Google Friendly with the 8 simples On-page SEO steps | MONTREAL SEO WEB AGENCY

Insert the Target Keyword in H1 Tag:

This SEO Optimization technique is the oldest activity in the book of SEO.

How do you update the H1 Tag on the page?

Here is a little help to help you update the same using WordPress:

Website Google Friendly with the 8 simples On-page SEO steps | MONTREAL SEO WEB AGENCY

In WordPress CMS, H1 Tag is automatically added to the blog Title.

Once you have updated the primary keyword in H1 Tag, you have the option to update the rest of the keywords in H2, H3 tags.

Use the Target keyword in the first paragraph of the article

Once you are all set to write a blog, focus on using the target keyword in the first paragraph of the blog.

Though the keyword is required in the first paragraph from an on-page optimization perspective – it should not look unnaturally placed there just from an SEO Perspective.

The first paragraph is where you set the tone of the blog. The pitch should be perfectly written and must be able to engage the reader to read the blog further.

Here is how I started my last blog with the keyword “entrepreneurship development program” used in the first paragraph:

Website Google Friendly with the 8 simples On-page SEO steps | MONTREAL SEO WEB AGENCY

All images should have an “Alt text.”

Think of an image without an alt-text as someone without a name. You leave a nameless image on the internet, and search engines (despite all their smartness) get confused in mapping the image to any relevant keyword. Google will never understand the keyword for which this image should be associated with. Why is it essential to have the image linked to a keyword?

First and foremost, Google images search is a powerful tool. There are good chances your keywords will be read by Google and will rank in Google images search. Secondly, it’s a good SEO practice to stick to the guidelines provided by Google. Here are a few simple steps to demonstrate how you can set up alt text for images using WordPress:

Go To Dashboard and Click Media Tab. Then, go to Library Tab.

Website Google Friendly with the 8 simples On-page SEO steps | MONTREAL SEO WEB AGENCY

You can view all your uploaded media files. Select one media, and you can see the alt text box on the right side.

Update it according to the keyword.

Website Google Friendly with the 8 simples On-page SEO steps | MONTREAL SEO WEB AGENCY

Write long Blogs posts

I cannot emphasize enough on the value of writing a long, meaningful blog post. For a blog to have some value in SEO, the blog should be of a minimum of 1500+ words.

Writing a long-in depth blog is an on-page optimization technique which helps you two ways:

  1. You can quickly put LSI keywords in the blog without having to worry about keyword stuffing.
  2. You write content which provides value to website readers by writing an in-depth blog on the topic.
  3. Do not forget Internal Link Building:

We – the digital marketing spend sleepless nights waiting to get that one “valuable backlink” from an external website, which is ironic because while we go around hunting for new backlinks, we forget to get backlinks from our web pages in the same website.

The technique is “Internal Blacklining.”

The idea is to give a reference from the new blog to one of the existing blogs.

Here is an example of how we have implemented internal backlinking:

Website Google Friendly with the 8 simples On-page SEO steps | MONTREAL SEO WEB AGENCY

Why is responsive Website design so important?

Today, Google wants every website that shows in its search results to give the end-user a fantastic experience. When I write a fantastic user experience, the first thought to come to my mind is the look of a website.

Google being the market leader in search engines, would not want websites with unresponsive designs to show up in its listings.

Hence, Google, in pursuance of the better user experience policy, has started giving preferences to responsive websites.

As per Google’s rules – your website should resize or adjust on any device, including tablets, pcs, and mobile phones. Moreover, the website must work glitch-free on all browsers.

Google Website Speed is an essential factor

Google’s better user experience policy does not stop at responsive designs. The policy also includes fast websites. You must never ignore the website speed.

Google hates slow websites, as slow websites contribute negatively to user experiences. To check the speed of your web page, go and enter the web link on the next website “pingdom.com.”

Here is our website’s current speed.

Website Google Friendly with the 8 simples On-page SEO steps | MONTREAL SEO WEB AGENCY

I know there is a scope for improvement, and we are working on the same, but to have reached here, we have used Image optimization and speed optimization plugins in WordPress. In addition to the above, we will soon move to a dedicated server. (We are at present hosted on a shared server).

What I wrote above, more or less covers the simple steps to On-page optimization. However, if you want to take it a step further. Here a few more advanced steps for you.

SEO tips advanced steps:

  1. Have URL structures that are easily read by Google crawlers.

An excellent example of an SEO Friendly URL structure is: https://www.lessonsatstartup.com/resources/

A bad example is: https://www.lessonsatstartup.com/2019/12/10/the_entrepreneurship-guide-steps-to-becoming-an-entrepreneur/

  1. Show Social Media share icons by the side of the article and at the end of the article. The icons allow website readers to share the content written by you.
  1. Write a Meta description for the website page. The Meta description is the small text which Google usually displays with your web link in the rankings.
  1. Use a user-friendly layout.

I typically prefer a design where the content written by me takes 2/3 rd of pages width. I have nothing against blogs/articles that are written in ½ page, but website visitors have issues with these pages. They are not easy to read, and the ads next to them are a big turn off.

Always remember, Google keeps a check on how well end users receive your web page. The more they share your page on social media, the less is the bounce rate, and the more Google is going to give it preferential treatment in rankings.

A quick checklist to help you cover all steps to on-page optimization:

  • Does the title of your website have the base keyword you are targeting for the page?
  • Does the H1 Tag contain the main keyword you are targeting?
  • Is the main keyword available in the first paragraph of your article?
  • Is alt text written for the image used on the web page?
  • Is your blog at least 1500 words long?
  • Have you given a backlink to any of your existing pages from the new blog? If yes, does it have the right keyword as the anchor text?
  • Is your website design responsive?
  • Is your website fast?
  • Does your website link have an SEO Friendly URL Structure?
  • Are social media share icons there in the blog post?

Always put a tick in front of the above points before you get down to building backlinks. On-page SEO is not rocket science. It’s an implementation of good practices that make your website Google Friendly.

Author Bio

Jasmeet is a founder of Lessons at Startup – A blog where he shares entrepreneurial stories. He specializes in Digital Marketing and Content Writing. He is addicted to Google News, Netflix, Good Coffee, and Quora J.

Are you ready to start a new SEO, project ? We’d love to talk to you. On parle aussi français. Nous aimerions vous parler. Contact us today !

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