Top SEO Trends You Can’t Ignore in 2022
Almost all businesses and brands know that search engine optimization or SEO is one of the most effective digital marketing strategies to attract customers to their online platforms. SEO is changing constantly, and business owners need to stay on top of changing trends to get the most out of their efforts.
If you are relying on old strategies to climb up in search engine result pages, then it is time that you should understand and learn the latest SEO trends to stand out.
To help you get started effectively, let’s have a look at trends that will have a huge impact on search engine optimization in 2022 and beyond.
A Shift to Long-Form Content
In order to make sure that you attract and engage readers effectively, brands need to shift to long-form content. Contents with more than 3000 words have been shown to get a lot of visitors as compared to standard articles with 800+ words.
Experts say that upgrading your content marketing strategy by creating long-form content can amazingly improve your search engine ranking and conversions as well. To make your content successful, it must be of high quality, informative, and problem-solving to keep the readers engaged.
For example, if you are a credit card company promoting a balance transfer offer, you can create long-form content to let your target audience know what exactly a balance transfer credit card is and how it can work for them. A long article with 3000 words or more provides you with enough room to explain your product effectively and how it will make your customers’ life easier.
It is important to break your long-form content up into multiple subsections and easy-to-read paragraphs using H2 and H3 headings. Make sure the content is easy to read and browse across different devices, especially on mobile devices.
Voice Search Optimization
According to a study, 55% of teens aged 13-18 use voice search in daily life, and almost 56% of adults do the same when it comes to searching online. With voice search rising in popularity, brands and businesses should optimize their websites and online stores for voice search.
The use of long-tail & location-based keywords and optimizing contents for mobile devices are the most effective voice search optimization techniques to appear in more voice search results. They should also ensure that the content of the website, online store, or blog contains the relevant and useful answer the consumers are looking for.
Mobile-Friendliness is Critical for Google Rankings
Mobile responsiveness has been a cornerstone of a successful SEO campaign since the largest search engine Google has made it a ranking factor back in 2015. After Google’s mobile-first indexing update in 2019, it is most important than ever to optimize websites for smaller screens to secure a visible place in SERPs. Since it is estimated that almost 75% of users will access the internet using mobile devices by 2025, businesses must optimize for mobile devices to drive more organic traffic.
MUM (Multitask Unified Model)
During the launch of BERT in 2019, Google hinted at a more vigorous solution to come for understanding the relationship between words and the intent behind a search query. And the MUM is here. According to Google officials, MUM is 1000X more powerful than BERT as it can analyze videos, images, and text from 75 languages to effectively answer complex search queries.
It is an AI model of Google that can understand the user’s feelings, context, abstractions, and intent, to provide users with unique and most relevant answers. And you should tailor your SEO strategy for MUM to appear in more search results.
Google’s ranking that pulls sections from web pages into search results is known as passage indexing. And you can rank higher even if your page covers a different topic. This means, if you create a comprehensive article about a specific topic, your chances of ranking higher will increase.
And the sections of your article can also rank for other search queries, whether relevant or not.
SEO should keep AI technology
2021 has been a thrilling year for top seo companies. And all the latest and possible changes show an increased focus on AI-based results. This is the reason, SEO should keep AI technology when optimizing their websites for higher search rankings.
In 2022, the user experience will matter the most, and SEO practitioners who take UX into consideration will land success.
Google released some new technology
An AI milestone in Google Search! In the past, Google’s search engine has not been able to answer complex questions. Enter Google MUM: MultiTask Unified Model, a new AI tool that helps you with complex searches.
In this video, John Lincoln describes how the new tool works by providing you with a real-life example of something you may search.
Learn about the various capabilities of Google MUM, such as reading the information in various languages, across both text and images!