Currently, WordPress is the undeniable leader in the website development market. The scope of the opportunities that it gives developers in terms of website functionality is extensive. Part of the reason why WordPress is a reliable platform is thanks to the plugins that it has.
The plugins do various functions, from adding specific features to the website to optimizing its conversion rates. The latter is a critical component for any website that aims to increase its sales
So What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the range of actions aimed to increase website traffic with visitors that take the desired effect. The effect may include filling out a form, making a purchase, and so on. The CRO is a lengthy procedure that includes understanding user’s behavioural patterns on your website. More specifically, you need to understand what actions they take most and what prevents them from converting.
By designing and modifying specific components of a webpage, a business can increase the probabilities that website visitors will “convert” into a lead or client before they leave. Many websites are now built using WordPress – not only blogs. If you are one of the many people using it to power their website, there are many WordPress plugins to help you maximize your results.
Plugins are already made PHP templates containing a group of functions that can be added to a WordPress website. They can add new features to your WordPress website or extend functionality. They make it simpler for users to add features to their website without knowing a single line of code.
Plugins to Improve Your Conversion Rates
Check below for 11 best plugins to improve your conversion rates. They will come in handy whether you’re looking to speed up your site, generate more sales, or build your email list faster.
Opt-ins are essential for getting visitor emails to turn them into leads later. Websites with less traffic, small businesses and startups need this feature the most.
OptinMonster is a top-rated lead-generation tool that you can use to create email forms on your site that are optimized to maximize conversions. OptinMonster helps you to build a variety of high converting forms without having any coding knowledge.
Some of the features include:
- Exit intent lead capture
- A/B split testing
- Detailed analytics
Optinmonster gives you full control over your lead generation strategy. You can also integrate the plugin with Mail Chimp, AWeber, Constant Contact and other email marketing services.
Optinmonster offers a variety of forms, including slide-in, floating bar, pop-up, and so on. It provides 65 different templates that can display personalized messages based on the behaviour of visitors. This can improve your targeting drastically. Overall, it’s a potent plugin for getting more leads.
In digital marketing, SEO and CRO go hand in hand. Of course, keyword research is part of an SEO strategy that has nothing to do with WordPress. However, you still need a plugin that can help you penetrate your target keywords into your content. Yoast SEO is the right tool for it.
It is a plugin that can automatically optimize your posts with an SEO checklist. The latter is aimed to make each of your post SEO friendly. The plugin gets the most out of each post, thus increasing their chances on search engine result pages.
Two of the most substantial tools that it offers are XML Sitemaps, snippet previews. It also reports your website performance in SERP(Search Engine Result Page). WordPress SEO by Yoast has numerous features.
Two of them that will help you convert traffic are:
- Meta titles and description optimization.
- Customizing social sharing meta tags for Facebook, Twitter, and Google plus.
With Yoast SEO, you can also modify certain content elements such as the meta description, page title, and social media image. Those elements can have an impact on website click-through rates later.
Nelio AB Testing
To get the most out of the CRO strategy, you need to test and measure. Nelio A/B Testing will let you do it from your WordPress dashboard. This plugin will help you to collect the required information, show you some directions you can take your business to. Moreover, it can save you a lot of time by testing your landing pages all by itself.
To put it, A/B or split testing is for checking multiple versions of a webpage at the same time. Nelio AB Testing can be considered one of the best conversion platforms for WordPress. You can test posts and pages, as well as widgets, custom post types, themes, menus, headlines, and more with Nelio AB Testing.
Everyone loves a good social media sharing plugin. Social Warfare plugin helps to increase load speed and create attractive buttons for visitors to share your content on social media.
Additionally, you can integrate it with Google Analytics without a hassle. The plugin works lighter than most of its competitors. Here are some other useful features that Social Warfare provides:
- Gorgeous share buttons, on every size screen
- Easy to use, out of the box
- Load times are solid!
- You can control what people share, and how they share it
- Share Recovery feature – you won’t lose your social share counts when you decide to change your domain name or move to SSL.
As its name suggests, Thrive Leads is all about lead generation. It’s challenging to run CRO without hampering the user experience. Thrive Leads is a helpful tool with a range of CRO options to generate leads easier, smarter, and faster. It provides a wide range of opt-in forms along with a simple drag-and-drop editor. Also, it has convenient targeting options that can use to target leads based on page, post, and more. It also supports A/B testing, gives detailed analytical reports.
To put it simply, it has everything you need for better lead generation. Thrive Leads consists of a range of CRO options to build your list quicker and works with most email marketing services. The plugin helps to create landing pages that attract the visitor from the first sight. Additionally, you can set opt-in forms to drag in more subscribers or leads.
OptimizePress is a useful WordPress landing and sales page plugin. It comes as a theme as well as a plugin, allowing you to use it with other WordPress themes. It includes more than 30 ready to use templates, each of them designed to be a high converting sales page.
Moreover, it has a built-in design tool to edit landing page templates. The most substantial feature that makes OptimizePress stand out is its ability to connect with multiple WordPress plugins.
Analyse your site stats can never get as simple as it gets with MonsterInsights. It’s a Google Analytics plugin for WP, which analyzes your site statistics on your CMS WordPress dashboard.
Google Analytics is critical for most websites since it helps them find out where their visitors come from and reports their behavioural patterns. This data is indeed vital for making the right marketing decisions.
You can handle Google Analytics reports and get real-time stats. It is easy to set up, making it an excellent option for any WordPress user. Install this plugin on your WordPress website and forget about getting extra analytical tools. Now you can stay on your site for all the analysis and write your posts without getting distracted.
Icegram provides you with a range of options for generating leads, including a selection of pop-ups. Some of the other useful options of this comprehensive plugin are slide-in messengers, calls to action, and a welcome bar.
It does not confuse to use, even for beginners. The plugin is free, which makes it a great multi-purpose tool for any WordPress site.
Public usually get distracted and feel annoyed by large pop-ups that cover the whole page. Hello Bar offers a smart solution that can increase leads on any website without gigantic and annoying pop-ups.
Hello Bar is flexible and can work with other tools like MailChimp, Campaign Monitor, Aweber, etc. It also includes all social media platform’s follow buttons. Hello Bar shows your visitors the right message at the right time, so they stay on your site longer.
With WP Smush, you can effortlessly use various types of imagery. However, you shouldn’t neglect their impact on your website’s overall performance. Keep in mind that images are meant to increase your conversions, not the website load speed.WP Smush is a free plugin.
It can automatically optimize your website’s visual components by compressing them to optimal size. Just install the plugin, do a “Bulk Smush” once, and let it optimize the imagery right after you put them up on your website.
Headlines are the essential parts of any content since they are the first to grab the readers’ attention. Therefore, having an optimized headline can severely affect website conversion rates. If your headline doesn’t catch the readers’ attention, they’ll most likely leave your website forever.
KingSumo Headlines is a great plugin to help you choose an optimal headline. It is a premium plugin that allows you to pick the best title for your page or post from multiple available options. It shows multiples titles to viewers, and then, based on the majority’s vote, picks the best one.
With its nature, KingSumo Headlines is useful for websites that post regularly. Since it considers the viewers’ opinion, it chooses the most effective one for you. You can be sure that the headlines will stay effective for a continuous-time. Besides, it reports your specific patterns of preferences based on real-life examinations.
These are the best CMS WP plugins to optimize the user experience on your WordPress site. Having this in mind, you can turn theory into practice and start implementing these plugins to create a better site experience for your users.
Once you get to experience working with at least one of the abovementioned plugins, it won’t take you long to notice the positive results. It shouldn’t be long before you start seeing your first visitors turn into email subscribers or even paying customers. Just be patient, take little steps, and always remember that online success takes time. Good luck!
Azat Eloyan is a digital marketer and mobile marketing enthusiast. With over 5 years’ experience in content marketing and SEO, he believes that valuable and informative content is key. He is currently working as a marketing specialist at SendSMS.Global which provides SMS marketing services globally.
Need help with your digital marketing? Free 15 minute consultation