10 Basic SEO Principles Website content – How to Use Them

A search engine is truly a portal that leads to a whole new world: the digital world.

Search engines form the basis of all online experiences. When you are looking for a local restaurant or a specialty doctor, you use a search engine to find it. Through the strategic implementation of search engine optimization from an expert SEO agency or digital marketing agency, a business could reap a wealth of benefits, including increased inbound traffic, more sales, and so much more.

However, SEO is an ever-evolving phenomenon and the newest SEO tip you learned lately to boost your ranking is, in all fairness, likely to fade with time and updates. For example, recently, Google unveiled a wealth of new updates, changes, and insight regarding SEO, changing the way SEO experts perform certain tasks. It’s our firm belief and many other SEO specialists can concur, that, regardless of the ever-evolving SEO industry, there are 10 principles of SEO that remain the same.

In today’s blog, we are not only going to share with you these 10 principles – we will teach you how to employ them to work for you. If you are wondering where SEO success stems from – it starts here!

10 Basic SEO Principles Website content - How to Use Them | MONTREAL SEO WEB AGENCY

Website speed longer than 3 seconds

It today’s world, nobody cares to wait for a slow website. If your website takes longer than 3 seconds to load, you can be guaranteed that a large majority of potential traffic will leave. That said, one of the most important ranking factors in SEO is page speed – and improving your site speed is one of the most advanced SEO techniques of 2019.

There might be some factors here and there that are likely being a hindrance to your page speed and fixing those ought to be your topmost priority. In efforts to help you out, we create a small step-by-step procedure so you can review your website speed

  • Visit PageSpeed Insights Homepage and enter the URL of your website in the search bar.
  • Click the ‘ANALYZE’ button.
  • Review the results. These insights will showcase exactly what your website is doing right and wrong. The first thing that is displayed in the results is a rating out of 100. Along with this, you will notice the ‘Possible Optimizations’ that could boost your rating. Further, the current optimizations being used to keep the speed fast are also displayed.

Website Interlinking strategy hyperlink SEO

One of the most fundamental principles of SEO is known as internal linking. Maybe people often overlook the importance of internal linking; however, it’s critical to ensure you are optimizing your efforts when interlinking on your website.

If you think that simply linking to random pages on your website is a good strategy, you are mistaken. Take the time to carefully select the text you are going to hyperlink, also known as an anchor text, and make sure it’s not only relevant to the current page, but the future linked page. For example, if I am going to hyperlink the words, search-engine optimization – my goal should be to send readers to a page that’s all about search engine optimization.

The last note we would like to make on this topic is that you want to be careful with how many times you link internally per page. Don’t go too crazy – make it seem real, authentic, and genuine.

10 Basic SEO Principles Website content - How to Use Them | MONTREAL SEO WEB AGENCY

Link to content that is relevant to your website

Today, SEO is more about improving your visitors’ experience. When writing content take the time to create outbound links to valuable, insightful, and informative content websites. If you are sending simply placing outbound links with no strategic mindset, it can actually harm your rankings.

Furthermore, by taking the time to link your content to other websites, not only can you generate more direct traffic, you may establish quality relationships with other brands and businesses, positively influencing your website’s domain authority. A good way to drive site traffic with SEO is to personally ask the website owners how they feel about the idea of doing guest posting for mutual benefits. Are you wondering how you can contact them? Visit their websites, use their contact forms or follow websites or blogs on social media.

10 Basic SEO Principles Website content - How to Use Them | MONTREAL SEO WEB AGENCY

Write not to manipulate search engines but to engage your visitors

One of the biggest false premises – and the wrong way to perform SEO – is through writing content solely for keywords. While keywords play a pivotal role, it’s critical to ensure you are writing content for your audience. It’s essential that all content is engaging and informative. We highly advise to focus on the value of your content first and then optimizing second. Businesses will reap greater benefit by blending value and optimized content – rather than stuffing pages with keywords, offering no inherent value. If you think Google’s crawlers can’t tell – your wrong.

Keywords SEO tools SEMRush MozPro Ahrefs

The one principle that most people are aware of is keywords – however, it’s also the one aspect of SEO that people fail to use properly. It’s imperative to perform extensive and exhaustive keyword research, understanding the most valuable keywords that are relevant to your business and industry. There are powerful SEO tools available today, like SEMRush, MozPro, and Ahrefs, which can help target and find those keywords. From there, one must develop a carefully orchestrated strategy for implementing these keywords through a website, including metadata, URLs, and in the content. As a rule of thumb, make sure every single page on your website has optimized metadata and the primary keyword is featured in the title tag, meta tag, and in the headers.

SEO Google Website Contents Keywords Web SEO Agencys

SEO keyword density specialist content writer

In addition to using appropriate keywords, it is also important to keep in mind the concept of keyword density and refrain from keyword-stuffing. The percentage of times a keyword appears on a page relative to the total number of words on the page is known as ‘keyword density’. In the context of SEO, keyword density determines whether a page is relevant to a specified keyword or not. Therefore, one has to be strategic in keyword usage – ensuring they don’t overuse or under use their target keyword. A high-quality content writer or specialist should have mastery over this SEO principle.

Best optimizing Search-friendly URLs 

When creating a new page on your website – or optimizing previously published content, name your URLs or slugs with clear keywords so that they become more search-engine-friendly. For example, the URL ‘seo-trench.com/best-seo-free-tools’ would be easier for Google crawlers to understand than a URL like ‘www.seo-trench.com/21543/s519.htm’ where the in-house classification system of the business has been used. Take away note The simpler a URL – the better.

Meta Description De Google Page Web SEO WordPress Caractères

Relevant web page meta descriptions

A meta description is a short description of a page’s content that is displayed on Google’s, or any search engines, results. Google doesn’t like duplicate meta descriptions – or duplicated content in general. So, it is, necessary to write a well-crafted, unique and relevant meta description for every page. Try to include your major keywords in the description – and convince the target audience to read or visit your website.

Use of the right keywords for your images

Images are crucial for SEO, so much so that Google features a dedicated ‘Images’ section in its search results. When users are searching for a particular image, they search with keywords and it is for this reason that one ought to use the right keywords in one’s image names and alt-text. Ask any professional or certified SEO specialist and this is one of the first things they will look for on a website. If your images are missing title tags and alt-texts – your website is not ranking as good as it can.

10 Basic SEO Principles Website content - How to Use Them | MONTREAL SEO WEB AGENCY

Have web analytics in place Google Analytics & GSC

Having clearly defined SEO goals, it’s important to track what’s working and what’s not. While there are different paid web analytics tools – one of the best, and free tools, available are Google Analytics and Google Search Console. Collectively, these tools can help you track your success and learn a wealth about your website and target audience.

Some other tools such as CrazyEgg also show you where your site visitors are clicking, and how they navigate away from your website. All of this, when analyzed properly, can be used to further optimize your efforts.

10 Basic SEO Principles Website content - How to Use Them | MONTREAL SEO WEB AGENCY

Trusting Your SEO to a Digital Marketing Agency

Given the complexity and technical aspects revolving the SEO industry, sometimes, it’s best to leave it to the SEO experts. Truthfully, many businesses don’t often realize the harm they are doing to the website – until after their website has dropped in the search rankings.

We hope that today’s blog provided some valuable insight regarding the most important principles of search-engine optimization – and how you can be utilizing them to help your website.

We highly advise that, if you are looking to optimize your website and are seeking results, it may be best to trust your website’s SEO in the hands of a digital marketing agency. By bringing a trained SEO specialist to help, you may be pleasantly surprised to see how much this digital marketing technique can positively impact your digital ROI.

An expert digital marketing agency will empower your business to succeed what was once thought measurable.

The thesocialeagle.com is a West Palm Beach digital marketing agency, focused and dedicated to helping local businesses soar heights above their competition. We focus our attention and energy on empowering our clients – through the means of digital marketing. With expertise in search engine optimization, web design and development, and even social media marketing, The Social Eagle has helped countless businesses become the Eagle in their industry.

Need help with your website SEO? Free 15 minutes consultation

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Gim Song Zhao

Gim Song Zhao

Local and National SEO Manager | Analyst, strategist, specialist and implementing effective SEO. Coordinating, SEO On-page, Off-page, design, social media, pay-per-click PPC. I speak English and French.

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