Should You Hire Remote Workers for Your eCommerce Marketing?

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Every eCommerce business requires effective marketing to grow. From paid ads to SEO, you have to attract customers from different channels. That means you have your work cut out for you.

Aside from coming up with ideas, you’re also managing a team and dealing with different moving parts. As a result, you must do things right at every stage. For example, one of the critical decisions you’ll face is choosing between an in-house marketing team and outsourcing to freelancers or agencies.

Since most companies are outsourcing, you might be wondering if you should also lean that way. While such a move has its perks, it would be best to confirm that it suits your business model.

Many businesses get it wrong and lose a lot before they retrace their steps. If you’re facing this dilemma, you can use this guide to determine what’s best for your brand.

In this article, I’ll help you navigate choosing between outsourcing your eCommerce marketing and using an in-house team. We’ll also show you how best to manage your remote employees.

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In-House vs. Outsourced eCommerce Marketing

We can’t just dish out a verdict on which is generally better. Hiring remote workers for the job comes with its ups and downs, but so does using a dedicated in-house team. Now, let’s go over the benefits of using each.

The Advantages of Using an In-House Team

With a dedicated marketing team, you won’t have issues aligning your strategy with your company’s mission, vision, and culture. Your staff’s intimate understanding of your brand and business is one of the most significant benefits of having an in-house team.

However, it doesn’t end at understanding your core business. Let’s look at other pros:

100% Focused on Your Business

Unlike freelancers and marketing agencies, your in-house team won’t have divided. Instead, they’re entirely focused on your brand’s marketing campaign, dedicating their entire schedule to getting the project done.

Independent marketers often work with multiple clients at once. That means you may experience gaps in specific processes, and deadlines could be delayed.

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Communication is another critical part. Sharing ideas with team members is different from brainstorming with external marketers. You can easily carry out daily face-to-face meetings and receive more frequent updates on each campaign’s progress. Whereas with a freelancer, you’ll have to schedule appointments ahead of time, and daily briefings could very well be off the table.

Flexible Job Priorities

This is another huge plus when it comes to in-house teams. Your staff can quickly adjust based on real-time needs. You can rearrange or redelegate tasks to implement new ideas fast. For example, if one channel or sales funnel is underperforming, you can brainstorm and start working on new ideas or entirely shift to a new medium.

Making such changes with an agency or external marketer can be time-consuming and riddled with complex processes. You’ll have to set up a meeting and hope they can implement the adjustments in time.

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The Advantages of Outsourcing Marketing Services

Digital marketing is a competitive field, and sometimes, you need experts to promote your brand. Dedicated agencies and freelancers always follow new trends in the industry, learning the latest strategies for successful brand building. As a result, they’re equipped with practical content marketing tools and resources that you can’t manage independently.

Let’s go over the pros of using these firms one after the other.

Experience and Exposure

Marketing experts have worked with multiple agencies and multiple brands. So, they come with all the experience needed to implement your marketing campaign, no matter how complex. They also spend a lot of resources and time to upskill and train. Since your in-house team is focused on your brand, they don’t have the required experience to incorporate novel strategies.

Should You Hire Remote Workers for Your eCommerce Marketing? | SEO WEB AGENCY

Versatile with Different Channels

In-house employees will have to familiarize themselves with your brand and new marketing channels. For example, if you don’t have a LinkedIn expert on your team, someone has to take up a course on the channel. However, marketing agencies are packed with all the experts they need to get the job done.

You Don’t Have to Worry About Employee Turnover

Everyone wants to grow. Your in-house team members could reach a point where they feel stagnant and try to pursue their careers elsewhere. When this happens, it’ll be challenging to train new employees and intimate them with your strategies.

You won’t have to worry about training and inducting new employees when you go for freelance workers. They can easily understand your company’s goals, objectives, and culture. They’ll maintain your style and stay on message throughout your collaboration.

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Cost Reduction

According to Deloitte’s 2016 Global Outsourcing Survey, 59% of respondents farmed out jobs to save costs.

Contractors charge you for the services they render. This means you won’t have to worry about the extra costs of employee welfare, pension, and health insurance. You also get to save on the cost of training to upskill new and existing staff.

What’s more, you’ll be getting access to the expensive resources and tools that external marketers use without having to acquire them yourself.

Should You Outsource?

Now that you know the pros and cons of using an in-house team and outsourcing to remote workers, you’re gradually coming to a final decision.

That said, the right choice still depends on your business and its needs. Both decisions are suited to different situations, and you just have to know which one ticks the correct boxes.

We’ll go over the factors that determine whether you should go for one or the other. Note that you have to weigh all these factors together before making a decision. One consideration shouldn’t sway you as other issues could end up causing problems if ignored.

Should You Hire Remote Workers for Your eCommerce Marketing? | SEO WEB AGENCY

Your Company’s Current Size

To a large extent, your brand’s current stage determines your marketing strategies and execution.

You might have to think about a small in-house team or do things yourself if you’re starting a small business. If you’re at the stage where you’re fleshing out other things like legal compliance and bringing investors on board, then consider going internal. What’s more, you have to keep a tight budget to ensure you don’t rack up too many costs that will swallow your startup’s income.

The story is quite different for medium-sized businesses. They can consider outsourcing since their business can handle the expenses. It all boils down to other factors, including marketing goals, cost optimization, and results.

Most large-scale businesses outsource to remote agencies because it makes sense for their marketing strategy. Marketing agencies specialize in brand-building and know precisely how to generate and convert leads for big businesses. In addition, since big brands have deep pockets, they usually don’t have to worry about spending a few bucks on getting the job done.

Your Goals

Whether you’re a startup, mid-sized business, or big brand, you have to look at what you want to achieve. For example, does your business need customers in a short period? Are you looking to build gradually? Do you want to go through multiple channels at once? So, depending on what you’re gunning for, you need the right team to do the job.

If you’re building gradually and want a small customer base, for now, you can manage things in-house. One or two team members can cover the immediate tasks. You can post regular social media and blog posts, reach out to your leads via email, and organize marketing sessions with your growing community.

Building a multi-pronged sales funnel is a different ball game. It would be best to allow experts to handle things. SEO, pay-per-click, and social media lead generation are highly competitive spaces. Chances are, other top brands are already wooing your ideal customers through these channels. To reach them, you need people who’ve been in the business. So, you either have to employ a highly-experienced in-house team or outsource.

Aggressive marketing campaigns are best handled by powerhouse digital marketing experts with experience in the field. They already work with top brands and have the portfolio to show for it. You’ll even find experts that have run similar campaigns to yours in the past. An in-house team alone won’t have the depth to manage such an undertaking.

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Your Current Strategy

If your current team isn’t delivering, it’s time to look elsewhere. However, it would help if you tried reshuffling a few things before making a move. If you’re using an in-house team, consider training your staff and assigning tasks that suit each team member’s talent better.

You can outsource if the job is too overwhelming. If you’re currently outsourcing without results, check out other agencies or remote workers before going for an in-house team.

Cost of business operation including your marketing initiatives

You always have to look at the cost of running any business operation including your marketing initiatives. After all, you want to remain in business after building a customer base. After combining other factors and coming to a decision, check the impact on your budget.

In most cases, going remote will help cut a few expenses. For example, you won’t have to shoulder the cost of employee remunerations like housing and health insurance. In addition, you can choose to go for individual freelancers if agency fees are on the high side. However, you have to look out for proven professionals who’ll deliver.

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Consider a Hybrid Option

Sometimes, you should consider a hybrid solution where you’ll enjoy the best of both worlds. For example, you can hire remote workers while keeping your in-house team to manage some aspects of your marketing.

The work-from-home model did not just become popular due to the pandemic. Instead, it has been a growing trend among employees and employers. You can leverage a deeper talent pool, save costs, and retain workers who understand the core of your business processes.

Since a study carried out over two years found that productivity increased with remote work, you can hardly go wrong with the model.

What Aspects of Your Marketing Should You Outsource to Remote Workers?

While remote workers might be located elsewhere, you can make them part of your team and teach them your company’s culture. This way, they’re more familiar with your products and ideal clients and can excel in specific areas. Some marketing strategies are best suited to freelancers who focus on particular channels.

Going remote allows you to hire the right people for the role. In addition, you can use the best apps for remote workers to communicate and collaborate with your recruits. This way, there are no communication gaps, and projects can be executed with ease.

Here are marketing areas you should delegate to remote workers.

Content Marketing Make Sure You Avert These Mistakes

Content Writing

Content writing involves using storytelling to increase brand awareness. It’s mainly used to convert prospects into dedicated customers. According to GE Capital Retail Bank’s Annual Shopper Study, 81% of customers research before purchasing any product. That means your ecommerce website development has to be there to furnish them with info.

Alongside your brand’s journey, you’re constantly sharing new products, guides, and valuable insights your consumers find helpful. This way, you’re establishing yourself as an authority, and they’ll rely on you and your products when the need arises.

eCommerce businesses require a formidable content team skilled in storytelling. You can find the best content writers for the job since you’re not limited by location.

Social Media Marketing

Getting a social media marketing whiz is all you need to fill this role. Your social media posts should reflect a high understanding of your business processes. With a remote worker, you’ll spend less time communicating new product offerings and other fine details, as is the case with external agencies. All you have to do is bring them in and show them how things work in your firm.

It would be best to go for social media specialists rather than content marketing generalists in this case. For example, strategies that work for Facebook would be ineffective on LinkedIn and Twitter since they use different algorithms. So, your expert has to know the best way to drive traffic through each platform.

search engine optimization content marketing

Search Engine Optimization

70-80% of search engine users go for organic search listings instead of ads. According to BrightEdge research, websites enjoy 1000% more traffic from SEO than organic social media. What’s more, HubSpot reports that 60% of marketers agree that SEO is among their highest sources of quality prospects.

This shows why SEO is essential. You can’t just hand it over to someone still learning the ropes. Going for a remote worker with vast experience is the best thing you can do for your brand.


Handling remote workers is now easy. With a time tracking app, tools like Slack, and other productivity solutions, you can collaborate and communicate without fuss. What’s more, you can take advantage of the perks of eCommerce outsourcing and an in-house team to meet your marketing goals.

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