Digital Marketing Explainer Videos – Business Strategy
Are you looking for the most efficient and simplest way, with which you can promote your brand and catch the eyes of the audience? Well! Your search should be over here. Explainer videos will do all for you. By uploading videos over social media platforms like Facebook, Instagram, YouTube, etc. you can easily pitch your services by sharing the information in the form of infographics, or storytelling. Considering video marketing as a strategy is a perfect way to attract, engage, and delight the audience.
Either you are running a small or large company, incorporating videos in your marketing strategy will help you to escalate your business productivity. By looking at the interest of people, 63% of the companies are using videos as a marketing tool. Out of those, 82% of the organizations think that the videos are an integral part of marketing strategy.
Furthermore, it will help you to reach out to a larger audience at less cost. There is no denying the fact that explainer video leaves a positive impression on the minds of the audience about the product or services offered by a business.
If you still have any doubts regarding how explainer videos have a positive impact in the marketing world, then need not fret! Scroll down and continue reading.
Now, let’s take a deep dive into some reasons that will help you to know why organizations are creating explainer videos to upgrade their business growth.
Hype Up the Brand Awareness
Indeed, making an efficient online marketing strategy is not as easy as it seems to be. But, once you create and upload conceptual and engaging videos, you will see a massive improvement in your brand awareness as well as your revenue. The companies need to work on their brand awareness because, as per the research conducted by HubSpot, 85% of the customers look at the video content from brands.
If it’s your first attempt, then need not worry! There are various video editing software and tools by using which you can efficiently add 2D character turnaround images and build compelling explainer videos to grab the attention of the audience. The best part about creating explainer videos is its affordable cost. Each type of organization can streamline its digital marketing strategy without putting much effort and money.
Now, everything is just a click away. You have to upload entertaining videos over social sites and see how impressively you can speak to your audience and improve your brand value among the viewers. As per the research conducted by Wyzowl, 76% of the organizations have after observed a massive increase in traffic to their websites after incorporating video marketing strategy. So, if you also want to hype up the traffic to your site, then start creating short and creative explainer videos. It will not only help you to attract visitors but also upgrade your ROI.
Multiply Your Conversion Rates
Most of organizations are facing difficulty in converting their potential customers into their leads. If you are sailing through the same boat and want to escalate the conversion rate and sales, then trust me, explainer videos will help you to reach your business goals. Approximately 81% of the organizations have observed tremendous growth in their sales and conversion rates.
As per the studies, 74% of the users who watched any product or service in the form of explainer videos subsequently purchase it. Do you know why? Because infographics and visuals are transmitted to the brain of an individual as compared to other content.
Better you craft your explainer videos; higher will be the engagement of individuals. So, if you want to convert your prospects into leads, start incorporating video in your marketing approach.
Makes the Explanation Easy
If you are planning to launch a new product or service and you want your audience to know how it works, then video marketing will help you to explain everything. 97% of the organizations experienced that with the help of explainer videos, users can understand their services or products easily.
More will be the understanding of the product or service; higher will be the engagement of your prospects. Due to its enormous impact, 45% of the companies have incorporated explainer videos on their homepage. Out of those, 83% of the companies found that adding videos on their homepage is useful, and helps to catch the eyes of visitors.
It’s true that some times, there are boring topics in which it is challenging building users’ interest. But don’t worry! Explainer videos will break through the clutter as it is the perfect combination of simplicity, entertainment, and nostalgia. But, whenever you create the videos, make sure you have a proper story in which users can relate to their personal life. It will help the users to know the necessary information you want to express as 69% of the users watch videos to learn product or service.
Encourages Social Shares
Have you ever thought, Is social sharing can help marketers to increase their productivity? Yes! Higher is the number of shares; more will be business growth. Sharing the videos over social sites like Facebook, YouTube, Instagram, Twitter, and many more, will act as a blessing for business productivity as social videos generate 1200% more shares as compared to image and text content.
If you want to see better results in your website rankings, start creating fun entertaining videos. As per the statistics, 92% of the users share branded videos over social sites through their mobile phones with their friends and family members. It will not only escalate the traffic to your website but also has a positive impact on your ROI.
Builds Customer Trust
Building the trust of the customer through an online source is a challenging task. But, it cannot be denied that belief is the real foundation of sales and production growth. The most prominent way to build trust and long term relationships with customers is by creating informative, useful, and exciting videos.
Approximately 57% of the customers got confidence in purchasing the product or service after watching the videos. Videos not only help you to attract, engage, and delight the users but also help you to promote your brand and ignite the emotions of the viewers. So, if you want to build the trust of the people in the first go, then trust me, an explainer video is a right fit to reach your desires.
Helps in Generating More Leads
You might be struggling to be in the top searches of Google to generate more leads. If yes, then choosing explainer videos as your marketing approach will help you to drive targeted traffic and the number of leads to your site.
Videos will increase the average time spent by viewers on your respective sites. Lesser will be your bounce rate; higher will be your search engine ranking. Google indeed loves Videos. More is the number of videos on your site; higher will be the chances that your website is shown in the first searches of Google. As per the statistics of Moovly, videos show up your website 53 times more on Google as compared to other content.
Now, you might be getting excited to rank your site. Isn’t it? Go and create impressive explainer videos.
Get a Chance to Improve Your Worth
In this world of competition, everyone is using an inbound or content marketing approach to reach the audience and make them aware of your services or products. Think a moment! How to act a bit different so that you can easily catch the eyes of the customers?
Yes! An explainer video does all for you as it is one of the most versatile and profitable digital marketing tools right now. Today, individuals have no time to read lengthy descriptions and dig deep into the services.
Credit : Vidyard.com
Therefore, by looking at the demand of the individuals, videos are the most important driving force which will help you to optimize your site and improve your worth. Moreover, it is estimated that by 2022, the minutes of videos crossing the internet per second will be around 1 million. So, if you also want to double the power of online presence, make sure you incorporate explainer videos on your website.
Explainer videos are the most economical digital marketing strategy
Explainer videos are the most economical and impactful digital marketing strategy. It helps marketers to get a great chance to capture more leads and upgrade their business growth. Videos are not just popular among the customer’s; it also helps the organizations to promote their product or service in the span of a few minutes. Source : Smart Insights.com
Due to all such advantages, 85% of the organizations prefer video as a crucial part of marketing strategy. Always remember that videos require knowledge as well as creativity. If you have all such skills, get ready to create real miracles, and experience a considerable improvement in your business growth.
Still, if you have any more queries or opinions regarding the essence of explainer video in digital marketing, feel free to share in the comment section below.
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Source: images : Oberlo – Vidyard