When you’re trying to find some information online, do you ever look past the third page of results of Google or Yahoo? – Thought not! It’s not just you; the majority of searchers feel the same way too, which is why search engine optimization is so important. In a nutshell, SEO is the process of increasing the exposure of your website.
Being on the first page of the search engine results indicates that a business, brand, or organization has a distinct advantage over its competitors. Internet searches are conducted by more than 40,000 people every second, corresponding to around 3.55 billion searches every day! – This amounts to nearly 1.2 trillion searches per year (on average). Google has had more than a trillion page views since its inception. Think about it: how often do you use a search engine yourself?
Since 1997, Google has been the go-to resource for everyone trying to learn more about, and/ or acquire a product or service. That being said, the most popular results are only displayed on the first page of the search results. Ask any of your colleagues or your friends, and you will learn that only a handful of people actually go beyond page one.
If you run a business as I do, and your clients can’t find you on the first page of results, you’re going to lose sales. That is all there is to it. This is why, after much deliberation, I contracted the services of an SEO company. At first, I was a bit skeptical about partnering with a digital marketing agency; however, I’m so glad I did!
To begin with, I had no clue of the intricacies involved with creating a profitable digital presence. Moreover, I used to believe that SEO could be mastered by myself, using resources such as YouTube, but BOY was I wrong! What I learned is that an understanding of the true nature of SEO and the methodologies required to create a winning online presence only come to fruition with a great deal of experience. Working with an SEO agency helped my business immensely.
Enhance the experience
In order for SEO methods to be effective, your website must optimize content, making it easier for them to navigate. Improving the user experience will help you retain people on your page. If visitors spend a significant amount of time on your website, Google’s bots will consider your page to be more relevant, resulting in an increase in your overall ranking.
Crucially, all this may lead to a greater number of purchases on your website and that’s exactly what happened to me and my website after a few months of implementing a more professionally structured SEO strategy.
Increased offline purchases
Business is extremely people-centric and relies a great deal on customers coming to our physical locations, trying out our products, and making informed decisions. I’m not exaggerating when I say this – the number of walk-ins tripled in a few months.
Cities including London, Manchester, Bristol, etc., operate extremely competitive markets. Local SEO can significantly increase the visibility of your business. Search engine optimization in a given location is referred to as local optimization. Search engines consider a user’s geographic location when deciding which results to display. Local SEO increases your chances of appearing on the first page of search results if customers are looking for takeaway in a specific region, for example. It facilitates highly filtered targeting by learning audience habits and preferences.
More organic traffic
The goal of every online business is to get customers to your website. More people viewing your page means more new consumers buying your products and services. Achieving new clients is easier with SEO, as it generates a major stream of your overall website traffic. Most companies, however, unwisely invest much of their budget on digital advertising, which may yield some short-term gain. However, if you’re in it for the long haul – think beyond buying views and likes. Think about creating mesmerizing content rich with search keywords that will bring potential customers to your website without having to pay for them.
Organic traffic is the best kind of traffic for a business. It’s the kind of traffic that will build your brand. The term ‘organic’ refers to the way traffic can be harvested. Whilst paid traffic is purchased, organic traffic visits your website after performing a search, in order to learn more about your brand and what you have to offer.
This is why websites that experience a healthy percentage of organic traffic often also experience higher sales, conversions, and subscriptions. If you want your business to grow steadily, work with strategists that can help you put together a campaign directed to increase organic viewership.
An affordable solution
One of the reasons why business owners don’t want to work on SEO is that they don’t want to spend a lot. However, the good thing about SEO is that you don’t have to make a dent in your pocket while working on SEO strategies. There’s no need to set up your In-house team to benefit from SEO. If you don’t have the resources to hire employees, you can get Affordable SEO Packages to fulfill your SEO needs without managing a team yourself. Another reason why you should never ignore SEO is that you can see how much progress you have made with your SEO efforts. You will not have to shoot darts in the dark, and in case you fail to make any progress with SEO, you can focus on something else.
Higher conversion rates
Digital agencies across the world have provided substantial evidence to support the efficacy of SEO in generating high amounts of regulated and qualified leads. This is made possible by creating and circulating attention-grabbing content in unison with other strategies that engage and encourage prospective customers to take positive actions. In addition, SEO will also prove your website and business to be credible enough to be trusted by search engines like Google, etc. This instantly builds trust among first-time customers and increases the likelihood of conversion. If your company website is able to consistently and diligently maintain a top position on SERPs, you can be sure that the demographic you are targeting will access the products or services you provide much more.
Increased credibility
Staying on the same line of thought, SEO is known to boost site and brand credibility immensely. When brands implement optimization strategies, the amount of digital engagement, or in other words, “buzz” surrounding the brand increases drastically. Users begin to interact with content concerning the brand more which results in higher site visits.
Increasing user interaction through various mediums is the primary objective of the optimization. When users are highly engaged, it is a positive indication for search engines. As a result, the system will consider your brand as trustworthy. Credible brands are often given high positions on the search engine results page which further increases site traffic and consequently conversions.
Competitive edge
The value that SEO brings is not a secret anymore. If you are considering optimization for your business, you can be sure that your competition is doing the same, if they haven’t already. This is especially true if your competitors use PPC (pay per click) advertising. PPC is a paid form of advertising companies use to gain higher search engine rankings. While this may seem like a good short-term solution to increasing business, it’s not sustainable in the long term.
As mentioned above, SEO encourages organic traffic. This not only leads to a higher number of conversions but is also a sustainable long-term strategy to consistently increase business over a period of time. When paired with PPC advertising, your brand can feature on on the top of result pages without having to worry about the competition. This dual-edge sword strategy will keep you in the top position while your competitors will only be visible so long as their marketing budgeting allows them to.
Progressive cost reduction
The primary reason PPC advertising alone can’t help companies, in the long run, is the cost involved with it. This is why profitable companies invest smartly into optimization strategies. It’s true that SEO needs some time to take effect before you will see tangible increments. However, this factor should not be an impediment to companies from exploring the opportunity. Think of it this way – low profitability is a sickness that is easily remedied through consistent doses of SEO treatment and observation.
Just like with flu medication, optimization needs time to its effect over the ailment. It can’t be supplemented with short-term remedies that address only the symptoms but do nothing to combat the illness-causing virus.
Additionally, the major cost associated with the ‘treatment’ occurs in the early stages of your journey to recovery. Organic traffic is the kind of viewership that not only sticks but does wonders for referral programs. This makes customer acquisition easier and cheaper in the long run. As time passes, your keywords will have to stay relevant to searches, and your set.
International recognition
A few months after establishing my partnership with WebChoice, one of the best SEO companies in London, to my surprise, I began receiving inquiries and orders from outside of the UK. Personally, I never even planned for international expansion, but since the opportunity presented itself, I jumped at it! Our products are now shipped to countries in the EU and the Middle East.
Will it stay relevant?
Technology is constantly changing. Truly, today’s tech has become tomorrow’s trash. There was a time when I was hesitant and questioned the relevance of SEO in the year to come. However, what I learned is that most businesses that propagate the notion of SEO being dead have been burned by substandard agencies looking to make a quick buck. Inversely, I have been able to interact with a number of profitable small-scale businesses that swear by it, and rightly so. SEO is very much relevant today, as it was 5 years ago. So long as there are search engines, there will be the need to optimize.
SEO has helped me widen the scope of my business and open avenues I never thought of exploring. It has taught me to pay close attention to the needs of my clientele and respond to those needs precisely and sufficiently. Moreover, what I’ve understood is that building a brand is a lot more than just throwing away money on misdirected paid adverts. There’s a science and structure to the madness, almost art-like. It’s an intricate process that should complement every digital marketing strategy and resonate the voice of the brand through as many mediums as possible.
Creating and executing well-structured strategies have brought my website the first SERP in more countries than just one ever could. This has worked wonders for the credibility and trustworthiness of our services and products. Moreover, we’ve been able to branch out into a number of supplementary services and offer a broader range of products to meet the needs of diverse demographics. I’ve been able to increase profitability and scale operations.
Working with WebChoice has been one of the best business decisions I have ever made. My company has tripled its production capacity and entered 10 new geographies. They are a renowned SEO company in London offering a wide range of web solutions for companies big and small. They are known to offer tailor-made services that address the client’s precise needs – a stark contrast to the ‘one size fits all’ formula adopted by some today. Give your business the thrust it needs by teaming up with the finest SEO company in London – WebChoice.
