Google SEO Tips & Tricks Rank Your Website Higher

On-Page SEO is extremely important. It helps with building relevant content that your audience want. Did you know that a HUGE factor in rankings comes from Off-Page SEO? We can go on for days, weeks, years talking about all the Off-Page SEO factors that contribute to a successful blog or business website ranking. The goal here is to increase visitors, buyers and customer acquisition right? In this post by the HeadStart team we are going over some of the best Off-Page SEO factors that we suggest will help you

  • Rank higher on search engine result pages (SERPS)
  • Increase audience and visitor retention
  • Build an authority (very important for any industry)
  •  Scale your business or online store
  • Build a reliable client acquisition funnel

Now SEO is amazing, it helps connect your with the people already looking for your services, content, website. But one thing we like to mention is that you have to put in your part of effort outside of the On-Page/Technical SEO. Off-Page SEO is a collection of things that supplement your website.

Such as promotion, or having an actual sales strategy in place to close those deals. A big misunderstanding that business owners have when hiring SEO’s and digital marketing agencies is that their SEO team is going to wave a magic wand and rain clients, magically 3x their business. The right SEO strategy, such as HeadStart’s “Digital Clarity Method” takes time. Rankings can be accelerated but a true effective SEO campaign can take 6-12 months plus continued maintenance.

Truly then you will reap amazing SEO results.

Now that you know that SEO is a process that takes an investment in yourself to reap huge rewards. Let’s get into our list of the best Off-Page SEO practices you can start implementing!

Brand Building

 

Building your brand is possibly the #1 Off-Page SEO rank contributing factor. Publish great content and promote it effectively. We suggest you apply the 80/20 rule here. Spend 20% of your time writing great content, then 80% of your time promoting it. You goal is to have as many people talking about your business and searching for your brand exclusively on Google search. Having a popular brand does in fact increase your search. In fact, we have tested this ourselves. One of our unique strategies is making sure we get a decent amount of links to our target pages, then getting some traffic to flow to those pages by clicking thru the targeted keywords we are wanting to rank for. A Google algorithm update,  E.A.T. – stresses on making sure you have:
  1. expertise
  2. authoritativeness
  3. trustworthiness.

If your site is not trustworthy, Google may take down your pages from indexing. Here’s a link to MOZ article for creating good Google EAT content. Google algorithms have bots that crawl your web pages and make sure the search results page are free from untrustworthy indexed pages. They look at both on-page and also off-page authoritativeness of your site. It is important to build a brand for your business. Take for example Nike Shoes. I went to Google, and searched up running shoes. Right away, Google will display a variety of positions for Nike’s running shoes. See why building a brand creates results?

Keyword Research & Targeting

 

Keyword research is the foundation of any SEO and internet marketing campaign. Advertising and organic traffic is generated using copy-writing. That is why you must chose your target keywords carefully. Remember, SEO is ranking for keywords. Your keywords must have target pages, content, and images built around them. Tailored evergreen content is tied to your keywords as well as the links created to target your keyword. First there are tools we like to use, such as Ahrefs, that give a competitive edge in keyword research. There are many other paid tools that you can use, but for this article let’s use Ahrefs.

 

Choosing keywords are based off a few metrics:

  • KD: Keyword Difficulty
  • Search Volume
  • Click Thru Rate
  • Cost Per Click
  • Global Volume
  • Parent Topic

Industry Competitor Analysis

The faster you understand what works and doesn’t work for your competitors the faster you can rank for the same keywords and take on the customers they’ve been generating using SEO.

That’s what we did. Looking into competitors backlinks, target keywords and content you can cut your SEO efforts by over half. We ranked HeadStart Digital in the top 3 positions for Texas SEO in under 3 months. Understanding these metrics will allow you to rank ahead of competitors that have been in business for decades.

All it takes is a month for a competitor to set aside their SEO efforts or website maintenance and that is your perfect opportunity to improve your website authority.

Guest Posting

 

Guest posting is has been a great strategy to getting exposure and links and has worked for a long time. Any good guest posting outreach strategy can be contained into 5 steps:

  1. Webmaster Prospecting
  2. Research & Developmetn
  3. Webmaster  & Audience Connection
  4. Outreach Strategy
  5. Relationship Building

From this list of strategies, number 1 is the most important key. That is because the effectiveness of your guest post webmaster prospecting determines your success in guest posting

There are many strategies for you to find the guest post opportunities.

  • Competitor guest post research
  • Author biography research
  • SEO guest post prospecting

A quick Google search reveals many of the SEO guest posts you can use and improve when it comes to finding guest posting prospects. This will help make a list of prospects and start outreaching them. Here’s a sample guest post template that you can build an idea from. Make sure you don’t use the exact below template! Being unique is very important.

I recently came across your {{site}}, and wow it’s such an awesome site! I know that you are accepting guest contributions on your site. I would like to contribute a great article on your article that’ll be in-depth and is of at least 1000 words. I saw you have a similar post on your blog. So I created a piece of content that has more information than the article you have posted and linked. I think it will benefit your website more. Let me know what you think! Thanks,


To be accepted onto big blogs and authoritative websites, it’s crucial for you to develop a close and personal relationship with other bloggers and webmasters then pitch them for guest posts. You’ll could also get lots of referral traffic and potential customers, which has a positive correlation with increased rankings. Big brands and branded websites tend to get lots of direct and referral traffic, so it makes sense for Google to see non-SEO traffic as a ranking factors.

Evergreen Link Building Strategy

 

What if you could build amazing content that will literally generate backlinks for your website? That would be amazing wouldn’t it? Well.. you can, but it’s a little more strategy than that. See in the online world. Link are all about these 3 key points:

  1. Authority Building: Getting backlinks from high authority sites with a lot of traffic and authority will carry more weight in your ranking.
  2. High Relevancy: If you can get a single backlink from a niche relevant website it will help with improving your rank juice than  dozens of backlinks from unrelated sites. Plus more unrelevated backlinks can drag your authority down.
  3. Interactive Traffic: If the page from which you got backlink gets great traffic then that means you’re more likely to get referral traffic to your blog, then it boosts your rankings. Leveraging interested traffic will also decrease your bounce rate.

Now that you know this, it’s time to take care of your dofollow and nofollow from your website.

  1. Dofollow: These backlinks are most valuable to you as they do pass link juice to your site.
  2. Nofollow: Google and other search engines won’t really count the nofollow backlinks to rank your site.

That is a Do-Follow link. When you click on it, the dofollow attribute will allow you to follow thru the linking website. These are the kinds of links that increase your authority & rankings. There has to be a healthy ratio between dofollow and nofollow backlinks. I would try to not have 100% dofollow backlinks as it won’t appear natural and can give you a Google penalty. You can build quality backlinks using blogger outreach strategies like the ones I posted.

Here are some of the strategies to implement:

  1. Guest blogging
  2. Webmaster Outreach
  3. Broken link building
  4. Skyscraper outreach
  5. Resource page link building
  6. Reverse guest posting
  7. Info-graphics
  8. Interviews
  9. Private link networks

A huge goal with link building is to build links that your competitors can’t copy.

Video It’s the future.

 

Want to know the BIGGEST SEO SECRET in the modern digital age? You guessed it! VIDEO SEO! The future of digital marketing and SEO is with creating video content for your band. We use Youtube, but there are many channels that you can choose from. Facebook has been promoting their video platform heavily. Even Instagram. What matters here is to get comfortable talking in front of the camera. Recent studies show that people don’t like to read anymore. (Millenials..) If you want your brand’s videos to go viral and retain an audience they have to be awesome. But really what does “awesome” even mean?

An awesome video will make you get hyped about whatever the content is with the goal of wanting more!

Here are some key-points that we like to use to value an awesome video.

  • Total Watch Time
  • Audience Retention
  • Audience Engagement
  • Click Thru Rate

By focusing time on these video platforms & YouTube ranking factors, you’ll start to see results.

The goal here is to build an audience that wants to  build a relationship with your brand.

One more thing, when you create videos it will almost immediate rank you to the top of search engines. See our brand for example.

Social Media I know.. give it a try

Here are some of the tips for you to make the most of your social media marketing efforts.

  • Focus on the creation of visual content instead of only textual content
  • Do Facebook Live frequently (it has got more reach)
  •  Ask comment provoking questions in your posts
  • Do some giveaways to raise your social media boost
  • Include more stories in your social media content. Storytelling creates rapport with the people and they emotionally connect with your brand.

Getting more social shares on your content is very important. Because social signals is one of the crucial SEO ranking factors as far as Google is concerned.

Getting more social shares is one of the best off page SEO techniques you can implement today.

Backlink Analysis

 

It is absolutely important for your to have a backlink analysis strategy not just for your own business, but for your competitors. Understanding what links are damaging and which ones are beneficial can mean the difference in your SEO success. Below I included a screenshot of our Ahref report as seen when immediately opened. You can see a list of different data points that will set the future of your link building research and strategy.

Here are of the point you NEED to pay close attention:

  • DR : Domain Rating – shows the “backlink popularity” generated from the review of the total number of backlinks linking to the target page.
  • UR: URL Rating – the strength of the backlink power, composed from both “internal” and “external” links. Typically higher UR = higher SERP ranks.
  • Anchor: The anchor text that was used to create a link to the target page.

There are also options based on what software you use to see when the links appeared (or disappeared). Although for purposes of this blog I used Ahrefs as the software to see what our link profile is. There are many platforms out there that you can use. Most of them are paid and can run anywhere from $100-$300 a month. If you want a free tool I suggest you connect your website with Google Search Console.

Google Search Console will show you an easy to understand set up of all the external and internal links you have to your website. It is also important to know that not one tool is 100% accurate when doing link analysis. There will always be backlinks that might take a little longer to index (possibly months).

Patience is the key to SEO success.

Google My Business GMB

 

If you have a local business. It can be a brick and mortar, clinic, restaurant, office, etc. The goal for you should be to at least have a position on Google maps when someone is searching for your business. To do so is fairly simple. What you want to do is go to Google My Business using your business email. Fill out the requirements and be as accurate as you can possible be.

Submit your correct

  • address
  • phone number
  • email
  • photos
  • services
  • Business name

Most important you want to build positive reviews and client testimonies. This will help build your credibility and Google Map Pack rank.

Online Directories

 

Very similar to Google My Business. Online directories are used my thousands of people to find niche or geo-targeted services. Some online directories are made for specific industries such as contractors, doctors, and freelancers. The benefit from using online directories are that you can easily add more exposure to your brand while getting (most of the time) a backlink from the directory. We suggest you try to add your business to 20-30 directories pointing back to your website. Significantly increasing your exposure.

Remember again to add your NAP.

  • NAME
  • ADDRESS
  • PHONE NUMBER

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