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With cut-throat competition in the mobile application industry, it has become crucially important to expand to the global market in order to stand ahead of your competitors. Many apps are targeting audiences in different countries at the same time, and you should not lag behind. Although attempting to reach a worldwide audience seems a herculean task, but with proper planning and professional assistance by the top experts, you can easily make your mark in several international markets.
With the growing number of mobile users all over the world, it is becoming even more essential to target the global marketplace for your mobile apps. Several international markets have great potential for mobile apps because of the rising number of smartphone users. If you want to boost your apps globally, the best solution is to provide foreign users with local experience. The more convenience you offer, the more downloads you get.
Want to go global? Don’t know how to make a start? Don’t worry; we are here to help. In this day and age of rapid technological advancement, impossible is just a word. You can achieve what you want. All you need is a proper guide to help you reach your goal, and that’s precisely what you will find here.
How to Go Global With Your App
Want to entice the global audience to download your app? Localize it. Yes, the most effective solution to establish global recognition for your mobile apps is via localization of your applications. Yes, the first and foremost thing you need to do is prepare your product as per the needs and wants of the international markets.
Take professional help if needed and make sure your app is in line with the socio-cultural aspects of the target market so that it can gain instant popularity among the audience. Interestingly, if you get your apps localized first, you won’t have to spend a fortune on marketing. The more user-friendly experience you provide through localization of your apps, the more and more people would like to try it, and hence, you will be able to enjoy international recognition.
Mobile app localization is the doorway to global success
We have come up with five most-effective tips that you can use for your mobile app localization in order to reach the global marketplace. Plan for App Localization Before App Development.
Aspire to target global markets? Localization is the key! Attaining the quick attention of foreign markets is not easy. If you want to increase your app downloads in multiple international markets, you need to provide the audience with a customized experience. For that purpose, it is essential that you keep localization in mind even before developing mobile apps.
If you develop the app first and then plan to make some changes in an attempt to localize it, several problems may arise. And the localization errors often leave a negative impact on the target market that can ruin your efforts. Therefore, you should always think about localization of your apps when these are in the initial design stages. In this way, it will be easier for you to get the apps localized, and you will be able to provide international audiences with pleasant user experience.
Targeting users across different geographical regions requires you to pay special attention to internationalization. Internationalization is the practice that covers multiple aspects which assist in easy localization. Through this process, you can set up your applications for easy adaptation to different locales.
Define Your Localization Strategy
The increasing competition in the mobile applications industry emphasizes the need for localization in order to establish a strong presence on the global platform. Once you decide to go for app localization, the first thing you need to do is planning an effective localization strategy. A carefully crafted strategy will enable you to have a clear idea of how effective your localization can be. Do some research first and make a list of languages you want to translate your app into. You cannot just choose random languages for localization.
Target the most potential regions in order to grab your share from the global markets. Although English-speaking countries dominate the mobile world, many other countries around the globe also show a significant number of downloads for different apps. However, considering the number of mobile users, the United States, South Korea, and Japan are like the super-powers of the digital world with high potential for revenue generation. Similarly, some other potential markets include China, Brazil, Mexico, and India.
After you make the list of countries you want to target, identify the languages that are preferred in those regions. Remember that a detailed study of your target market and prospective buyers’ persona is critically essential. Find out which languages they prefer and then finalize your list of languages in which you need a translation. Also, you can plan to introduce some tailored features for particular locales if you want.
Integrate App Store Optimization
Along with several other factors that you need to consider for effectively targeting your audience, you also need to pay special attention to App Store Optimization. If you want to improve your online presence and enjoy high rank on google and other search engines, you need to optimize the content that you provide on Google Play and the App Store.
It is important to note that search terms can vary from region to region. Therefore, you should optimize the content on the App Store and Google Play as per your target region. ASO is crucial for acquiring the best results out of your localization efforts. An in-depth analysis of target markets and detailed research to identify the search behaviour of prospective customers can significantly help in optimizing your content to get a high ranking for your app.
Make sure you finalize your keywords after competitors’ analysis and optimize your app content like the name of the app, its description and subtitles accordingly. You might already know that the App Store is currently available in over 150 countries while Google Play in about 145 countries. All these nations are not English-speaking, and if you want them to download your apps, make sure you provide them with a comfortable and localized experience in a language that they can easily understand.
Choose a Pro Localization Service Provider
You might not be able to handle the complexities of app localization. Therefore, if you want to get an increased number of downloads from multiple foreign localities, it is essential that you get your app localized by the top experts. Once you have devised an app localization strategy and developed your app, the next thing you need to do is hire a professional mobile app localization agency.
The selection of the right service provider is vital to get your app seamlessly localized as per the preferences, needs and wants and cultural nuances of different locales. Only the experienced professionals having expertise in-app localization can give you excellent outcomes.
They know what it takes to provide an entirely localized version of your app as per the requirements of different locales, and they have the tools, technologies, and resources to complete your projects in a rapid turnaround without compromising the quality. Remember that the success of your app localization project depends on the service provider you choose. Make sure you want the right one. There are numerous factors that you should consider while selecting a localization partner.
Do some research on the best app localization service providers and shortlist a few by considering the following aspects:
- Availability of Native Linguists
- Years of Experience in Mobile App Localization
- Platforms and Tools for App Localization
- Quality Control Procedure
- Turnaround Time
Identify all these factors in the top localization industries in your area and compare them to choose the best one for your project.
Provide Relevant Context to Translators
Once you finalize your localization partner to go global, make sure you provide them with the relevant context as well. You know the functionality, interface, and design of your app well, but the localization professionals may not know about it. Therefore, you should communicate with them first so that they can localize your app as per your expectations.
Remember that mere literal translation from one language to the other will not do the trick. For effective localization, you need the contextual translation, and that’s why you need to hire experts. The specialized agencies have native experts who provide localized translations so that the end-users can have an effortless and pleasant experience.
In order to avoid any confusion, make sure you communicate with the translators assigned to your project and share your strategic localization plan with them. Let them know your intended message so that they can maintain the appropriate feel and tone and ensure a user-friendly experience.
The Last Words
To sum up, the mobile app localization is something technical that only the experts can do. If you want to rock your app on the global stage, make sure the mobile application name doesn’t sound awkward in the local language and pay attention to App Store Optimization as well. Provide your translators with some reference material like your preferred style guide and translation glossary and ensure that the translated content, including all the terms, depicts the right context.
The number of mobile users is rapidly increasing over time, and the rate is going to boost up in the near future as well. Thus, there is a massive potential for mobile application developers to boost their business. No matter how fierce the competition is, if you localize your app as per the preferences of target audiences in different countries, you can succeed in generating more ROI from different parts of the world.
Mobile app localization is no less than a necessity for rapid global expansion. If you want to gain the attention of the international audience, make sure you provide them with a hassle-free experience, which is only possible via flawless mobile apps localization services. Hire a localization expert and get your app localized to boost it on a global platform. Your aim to go global can only be fulfilled if your app is impeccably localized, which only the experienced professionals can do.
Olivia is a graduate in Communication Studies from a reputed university and works as a copywriter for the various UK and US-based clients. Olivia believes that content is the game changer and loves innovatively expressing simple ideas to develop reader’s interest. Marstranslation.com
Source Images: Appinventiv.com – Infopulse.com
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