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It’s totally right to say: content marketing is one of the most significant ways to make new leads into the business. This is honestly the reason why content marketing is one of the most effective marketing approaches, followed by so many businesses these days.
In the content marketing world, all you require doing is writing different informational articles, creating strong-willed, in-depth, search-engine-optimized content and releasing it with the allure of a business maven.
Isn’t it so simple? If only. Well, content marketing is the modus operandi for functional digital marketers, but performing it right is no simple job. And the future obviously seems so challenging. Yet there’s hope.
Since I’ve performed a content marketing strategy in the past years, I’ve found some prevalent and easy-to-make mistakes that numerous marketers usually do. If your content marketing agency can nibble these top ten most common mistakes in the bud, you will surely be in great power to battle in the turbulent world of content marketing.
Mistake 1: Staying Irrelevant
One of the most significant errors in content marketing is writing on the subjects that are outside of your target audience’s radar. For this, you should possess a clear understanding of who your audience is, what they use, and when they use it.
There are various devices that can aid you to outline your content based on what is currently accessible at that time. At the same time, two different tools that have had helped me personally to plan according to my clients are Answer the Public and Google Trends. Two of these can provide you with insights into what people are seeking online with some particular topics.
Mistake 2: Not Being Original
There is one common reason why most of the time, content is considered to be poorly evaluated – because it is basically someone else’s copied content. To be honest, having duplicate content in this tech-savvy era will harm your SEO to the degree that gives the “major cause for alarm”.
Whenever search engine results pages discover that three or more websites have the identical content, they can’t decide which one is the original one and will require figuring out which one to be put at a higher rank.
Obviously, you want to evade this; content should be helping your website rank higher, not harming your SEO endeavors. Thus, next time, if you’re going to use someone else’s concepts, simply attach a link to their site. More so, you can, later on, use this as a chance to get a backlink from them.
Furthermore, if you copy someone else’s ideas, you further lose trustworthiness. You need to represent yourself as a specialist, as an advisor, but if you’re following someone else, you’ll portray yourself as an absolute opposite one.
Mistake 3: You’re Marketing Instead Of Educating Your Audience
The principal purpose of content marketing is first to educate your target audience about your services and then to trade it. The aim should be to educate your readers on how to resolve a difficulty and whom to move out for guidance. If users or observers need to know how to replace an automobile’s battery, they should understand how to perform so by the end of the content.
You principally aim to have somebody share your content to serve you, or your customer seems like a specialist who gets compensated for doing these related services.
Mistake 4: Concentrating So Much On Sales, Not On Giving Value
Users have now become amazingly proficient at refining out promotional content. If you have produced content with the single aim of getting exchanges, it will not just be obvious, though it’s too unlikely to produce the proposed result.
Remember – Content marketing is not just about copywriting, and you should never consider it in that manner. Rather than imagining what you can make out of every piece of content, instead concentrate on how it can benefit your clients.
Also, never make your content all about yourself. If you produce content for intrinsically common industries, it’s more accessible to slip into this pit. By focusing on rendering the best possible value to your clients through valuable and engaging content, you’ll attain their trust and admiration, which will eventually lead to increased sales in the upcoming time.
Mistake 5: You Don’t Even Know What You Want The Content To Do
Nowadays, it is essential to possess a detailed plan for what you wish for a particular content to do for your business. For example, you must know if you want your latest video to be viral by social media or whether it will be hay for a landing page. In a case, if getting viral is the purpose, you may require creating a video that’s more upbeat or quivering that will make people examining and speaking of that content and sharing it with comfort.
If the content is intended for a landing page or a business website, you may concentrate more on marketing yourself or what you own for trade.
Mistake 6: Not Tracking And Measuring Outcomes
If you are not tracing the transactions that your content marketing takes in, and how it turns, you have no sense of how useful your content is. Without having this information at your disposal, you will actually not get a clear idea of how your content is doing on the web and would not get to know how to work-out on the bad-performing content and make out more of your good-performing content.
Honestly, you will not get any idea of what falls into which section. In such a case, tracking software can work wonders for you. Tracking software is easy to activate and setup. Even if you are not sure what to act with all this information, the most significant step is to begin getting it – you can continually outsource the analysis and resulting business plan to a specialist.
You also require possessing precisely defined purposes within your content approach. After all, you’re not merely setting out content because it’s entertaining – it ought to work for you and expand your company’s success too. This may be by producing more transactions to your website, boosting sales, or only by building your brand recognition.
Once you understand what your aims are, you require identifying the metrics that you can follow to see if you accomplish your purposes.
Mistake 7: Writing Content For Search Engines, Not For Humans
Keyword research is one of the fundamental elements of a strong marketing strategy, but keywords are simply a small part. By all means, do thorough research and understand what keywords you’re striking but don’t attempt to shoehorn them. Taking in so many or using unusually phrased keywords that attain out from a mile away will give a lousy user experience. This can further point to an “over-optimization” punishment from Google if they consider your content to be overly keyword-stuffed.
However, writing great quality content must be your number one aim. Keywords are a more economical preference. Search engine algorithms are complicated nowadays – they comprehend that someone seeking for “Montreal car repairs” has the related intent as someone trying for “car repairs in Montreal.” More so, there’s no obligation to take in various variations of the related search term. If you intend to make your content out-and-out (in terms of both length and intensity), the relevant keywords will get their way in.
Mistake 8: Not Promoting Content
One other mistake many businesses usually make is by not promoting their content adequately. Possessing a reliable content creation strategy is just half the work. If you don’t promote the content in the right way, your target audience will never be able to find it.
Marketers require developing a reliable content promotion strategy so they can regularly make people know about their content. An effective promotion strategy typically involves guest posting, link building, and a great social media strategy to make other influencers share your posts.
In order to maximize your reach, promote your content on different channels. Seek for social media websites and communities where you can share your business ideas with your target audience. Make connections with various influencers by sharing their content and naming them in your posts. Engage in groups to make your brand out there by attending and frequently participating in online associations and conferences.
You must also consider practicing email outreach and share the content with paid advertisements. You can continuously modify the content marketing strategy as you proceed ahead, but be sure you at least possess a plan whenever you begin out.
Mistake 9: Not Hustling Your Content
Many times, business owners think they will build it, and users will come, but this is not at all a practical approach. Nothing happens way so easily, as you may perceive. Primarily, content marketing involves two terms. There is so much exceptional content that is merely languishing behind a wall of online sound. You require to breakthrough.
How Do You Start With It?
Remember – One tweet is not just sufficient. A single post on Facebook is simply a loss of time. Plus, one email in a month is not making to cut it in any case. Only getting attention is now a hurdle. Spending on digital ads is too in the mix. A disgrace, though that is presently the game.
Content hustling includes but is not restricted to:
- Guest posting
- Creating connections with influencers
- A multichannel approach to social
- Producing viral optical content
- It involves emailing that content
- Building alliances and collective ventures with influencers & different bloggers
- Re-purposing document into different media
- It demands repeat publicity.
If you ever considered content marketing as a robust active scheme, then perhaps it’s the time to settle up before you start.
Mistake 10: Not Making & Maintaining Your Online Content Distribution
Earlier, you got access to your clients by putting ads in papers, journals, and even practicing a direct mail firm. In a digital era and on a social network, you require spending in building your tribe and system.
It is an unparalleled event that didn’t exist previously. It is the digital retailing trinity.
- Email list
- Social media networks on Facebook, LinkedIn, and Twitter
- Search engines
Note that it is a matter of persistent efforts, which takes countless years.
Another job is to have your traffic. What do I intend? There are three means to generate web traffic. Settle for it, make it, and have it.
- Paid traffic
If you own the capital and the budget, then spending on business is excellent.
- PPC (Pay per click) like Google Adwords
- Banner advertisements
- Facebook Advertisements
- Secured traffic
This demands time to perform and is a matter of several years.
- Traffic from social media networks
- Referral traffic from people connecting to your blog or site
- Organic search engine traffic that arrives from ranking above in a Google search
- Owned traffic
The prime aim should be to “turn paid and earned traffic” that comes at the site and “turn it into valuable traffic. ” That is “the” email list. This can be accomplished by turning traffic by a call-to-action like a webinar, eBook, or added content that demands to register and subscribing through an email.
With the email list, you can reach your clients “whenever you need to” and not at the compassion of Google or Facebook algos! Omit this policy at your peril. It doesn’t matter whether you are a little blogger or a huge brand. The capital is still on your email listing.
Wrapping It Up
To drive inbound leads and traffic, content marketing services are the ideal means to go, and in a case, if you are new to it, then firstly, you need to learn about the whole concept. When executed correctly, content marketing is one of the most efficient — as well as mercenary — ways to market your assets, and your services.
By generating content that individuals can associate to, acquire from, and share with others, you increase the chances of becoming recognized as a dependable source in your trade. This will make it more accessible to get leads, boost sales, and get scheduled content read and distributed by increasingly more extensive audiences.
Being a content marketing specialist, what content marketing mistakes have you noticed in content marketing? Share your thoughts and ideas regarding it today!!!
Gurneet Kaur works as a writer for Woosper.com Infotech, a content marketing company. She has a knack for Anticipating Marketing Trends and best practices in the realm of digital marketing and customer acquisition. When she actually manages to get away for more than 10 minutes, she is usually reading books, traveling or shooting photos.
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